Oct 24, 2014
Email blast for ELOQUENCE. Styling, photography, design, and copy by Meredith Alden Lewis.
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Email blast for ELOQUENCE. Styling, photography, design, and copy by Meredith Alden Lewis.
Marketing Matters - Brazen Bookshelf
About the Site:
Brazen Bookshelf brands itself as a site that brings authors and readers together. They do so in three ways.
Daily Newsletter (Price range $10 - 25) (NOTE after the first promotion they changed to 3 times a week, Wednesday, Friday, and Saturday and added solo promotion days)
Instafreebie Pushes (seems to be defunct at the time of this writing)
Featured Giveaways (Price $200)
It’s run primarily by one person, Beth, who puts together the bookings, contests, and mailings.
What we did:
We did two promotions through Brazen Bookshelf, one when The Language of Flowers was in pre-order, the other once the book had been out for a bit. Both of them were to be part of the daily newsletter... That kind of didn’t happen.
Sneaky-Peek $10 -- April 26
This is a listing in their newsletter near the bottom of the email. It features a picture of the cover, a blurb that you submit, and the release date.
Headliner $25 -- May 20 (This did not happen)
This is a listing in their newsletter at the very top of the emails, that’s set off from the rest of the email. It features a picture of the cover and a blurb that you submit.
Solo Promotion $100 -- May 21 (Done in lieu of the Headliner)
This is single listing that is more in-depth than the Newsletter. Only one book will be sent out in their email and it can include a longer blurb, a small excerpt from the novel, an about the author blurb, and a few review blurbs. It’s meant to be a special feature to drive people to buy the book.
Return on Investment:
I’m going to be rating these based on the following: units sold, mailing list grown, new social media followers, reviews, and starting book rank/highest book rank. (Ending determined after either 1 week or when a new promotion launches, whichever comes first).
Sneaky-Peek (April 26)
Confirmed Units Sold: 11
New Mailing list members: 1
New Social Media Followers: 2 on twitter
Reviews: 0
Starting Book Rank: 78,413
Highest Book Rank: 27,289
Headliner (May 20)
Confirmed Units Sold - Promotion did not happen
KENP Pages Read: - Promotion did not happen
Mailing list members - Promotion did not happen
New Social Media Followers - Promotion did not happen
Reviews - Promotion did not happen
Starting Book Rank: - Promotion did not happen
Ending Book Rank: - Promotion did not happen
Solo Promotion (May 21)
Confirmed Units Sold: 42 Ebooks, 1 paperback
KENP Pages Read: 2166
New Mailing list members: 0
New Social Media Followers: 1 twitter, 0 tumblr, 1 facebook
Reviews: 1 goodreads ranking
Starting Book Rank: 95,837
Highest Book Rank: 5,157
Takeaways:
The site has a positive reputation and claims to have several top 100 titles. However, it is very geared toward erotica and more explicit romance. While The Language of Flowers has explicit content and features 2 sex scenes, the cover is more geared toward sweet romance, as are the overarching themes of the book. While the site doesn’t restrict what is promoted, it’s very clear that the subscribers of the site prefer things that are more steamy. This makes a difference.
PROTIP 1: Before doing ANY marketing make sure your product appeals to their audience.
Essentially, we picked the wrong book for the site. And to be fair, we likely wouldn’t have gone with this site for that reason. Except, I won a giveaway from them for some free promotion and needed to use it up by August. So you promote what you have. And The Language of Flowers is what we had.
However... we also booked a headliner spot for May 20th, paying extra to make sure we were featured. May 20th rolled around and the our book was nowhere to be found in the email. I double checked my receipt and it had the 20th on it. So I emailed Beth, the admin of the site, to ask her what was up.
She responded less than 10 minutes later with an apology and a promise to find out what happened. On a Saturday. Now, here’s the thing... some promo places are fire-and-forget deals. They take days... sometimes whole weeks off.
Beth responded again 15 minutes after that explaining what had happened -- due to my having to book through her rather than through the site because of my contest win, an error occurred. She immediately refunded my money and my contest win. And offered to do a special Single Book Promo Deal at no charge if I wanted.
So let’s just say we wanted.
PROTIP 2: NEVER TURN DOWN FREE PROMOTION!
We hastily threw together a little more information and found a viable excerpt which would appeal to Brazen Bookshelf’s clientele. I even forgot to mention the promotional rate... AGAIN... but shot her a quick follow up email with it. Then, she sent us a preview of what the promotion would look like. Which means I can share it with you.
It looks better in the email. She even made sure that the subject was appropriate to our content.
So now to sit back and wait.
We hadn’t had a promotion in a while so our Amazon Ranking was abysmal... almost 96,000. I checked our sales about a half an hour prior to the email going out and we’d sold nothing... 15 minutes after the email went out, it had sold a paperback and 8 ebooks... not too bad.
As the day went on, the number climbed... and remember we had the ABSOLUTELY wrong kind of book for this site. And we were still getting sales. Our page rank topped out at 5,157... and for a brief moment in time our book was in the Hot 100 new releases in two of our categories.
By the end of the day, we’d sold 38 ebooks, 1 paperback, and had 262 page reads. After the first day, the sales fell dramatically, but the page reads climbed. That’s how it tends to work.
But unlike other sites we’ve used, Brazen Bookshelves doesn’t appear to be a Kindle Unlimited bastion. Which is good if you don’t have a book in KU or are doing a pre-release.
If I were to use them again, I’d do the pre-release and maybe something a month or so later near the end of my sales run. But I wouldn’t spend the big bucks on the single promo deal... mostly because $100 is a lot of money and we saw a better return on other sites for less money. But this site is more economical and has a better ROI than Hot Zippy (although not the KU readers which matters for us).
Pros:
Inexpensive if you use the newsletter option in comparison to a lot of other similar sites. Fairly large mailing list.
The newsletter is well formatted and highlights each title well. The solo option lets you pimp your title in depth.
Beth is extremely responsive and values customer service. When a huge mistake was made, she went above and beyond to make sure we walked away happy customers.
If you need a promo code... there’s one for Brazen20. Which gives you 20% off.
Cons:
The website needs a better description of each product and what it entails and what the restrictions are.
Needs to highlight better who their target audience is.
Rating:
4.5/5 stars
NOTE: As of May 20, 2017. The Language of Flowers sold enough units and accrued enough page reads to make back the entirety of our marketing spend. And we still had promotions lined up. So the marketing has paid for itself, which is sometimes all you can ask.
Email marketing remains a cornerstone of digital communication. Many businesses rely on an email blast for customer outreach. Yet, many campaigns fail to deliver expected results. Performance and ROI suffer from common, overlooked errors. This guide identifies those critical mistakes. You can correct these issues to improve your lead generation strategy. A successful email blast requires careful planning and execution. Let’s examine the pitfalls hurting your campaigns. An effective email blast strategy drives engagement and revenue. However, subtle missteps can derail your efforts. These mistakes often go unnoticed in routine analysis. They silently drain your marketing budget and potential. We analyzed top industry sources to find consistent gaps. Our synthesis provides a fresh perspective on these problems. The goal is to help you revitalize your email marketing performance.
Such is life! Behold, a new Post published on Greater And Grander about 12 Game-Changing Ways Artists Can Ethically Use AI to Boost Their Creative Business
See into my soul, as a new Post has been published on https://greaterandgrander.com/12-game-changing-ways-artists-can-ethically-use-ai-to-boost-their-creative-business/
12 Game-Changing Ways Artists Can Ethically Use AI to Boost Their Creative Business
In today’s fast-paced digital landscape, visual artists and creatives face mounting pressure to produce compelling content that not only captivates audiences but also aligns with marketing goals. With artificial intelligence (AI) revolutionizing content creation, artists can either embrace it as a powerful tool or risk falling behind. But how can creatives ethically harness AI without compromising their originality?
This week on The Producers Lounge Podcast, we’re diving deep into this very topic with Rachid El Guerrab, an industry innovator who has worked on Emmy-winning shorts, Oscar-nominated projects, and groundbreaking VR experiences. Tune in as we discuss how AI can help, not hinder, artistic storytelling. Mark your calendars—the episode drops this Thursday!
Meanwhile, let’s explore 12 ethical ways artists can leverage AI to elevate their craft and business while staying true to their creative vision.
1. Supercharge Your Social Media Presence
AI tools can generate engaging captions, hashtags, and post ideas, making social media marketing easier. Platforms like Canva and Jasper AI help artists create eye-catching visuals and copy that enhance their online presence.
2. Automate Email Blasts for Audience Engagement
Email marketing remains a powerful tool for client outreach. AI-driven platforms like Mailchimp and Constant Contact can personalize emails, segment audiences, and optimize send times for better engagement.
3. Craft Clear & Compelling Synopses
Writing a strong synopsis for your project, whether it's a film, a gallery exhibit, or a product launch, is crucial. AI-assisted writing tools can help refine and polish your summaries, ensuring they resonate with potential clients or investors.
4. Perfect Your Artist Statement
An artist statement communicates your vision and values. AI-powered grammar and style checkers like Grammarly or Hemingway Editor can fine-tune your messaging while keeping your unique voice intact.
5. Boost Creativity with AI Brainstorming Tools
Struggling with creative block? AI brainstorming platforms like ChatGPT and Notion AI can provide fresh ideas, concept variations, and even suggest new angles for your work.
6. Create Proof of Concept Work Quickly
Before investing significant time into a project, AI can help generate mood boards, concept sketches, or even 3D models to test ideas with potential clients and collaborators.
7. Generate Web Content with Pro Tips & Tricks
Artists can use AI to craft informative blog posts, tutorials, and how-to guides that showcase expertise and attract new clients. AI-driven content tools ensure consistency and SEO optimization.
8. Write Business Emails That Convert
Professional communication is key for securing commissions and collaborations. AI email assistants like Copy.ai can craft clear, persuasive messages tailored to different audiences.
9. Convert Speech to Text for Seamless Documentation
Artists who prefer to talk through ideas rather than type can use AI transcription services like Otter.ai or Descript to transform voice recordings into well-structured prose.
10. Optimize Product Listings for Art Sales
Selling art online? AI-powered description generators can help craft engaging product listings that highlight unique selling points and boost visibility on marketplaces like Etsy and Redbubble.
11. Write Persuasive Website Copy
Your website is your digital storefront. AI can refine your bio, service pages, and project descriptions, ensuring clarity and impact while maintaining your artistic identity.
12. Design Sales & Feature Sheets with AI
Artists looking to pitch their work to clients, galleries, or investors can use AI-powered design tools like Adobe Sensei to create polished promotional materials.
Why Greater & Grander Media Services is Your Best Partner in Visual Content Creation
At Greater & Grander, we understand that marketing visuals are more than just images—they tell stories that resonate. Whether you need dynamic social media campaigns, expertly written sales materials, or AI-enhanced marketing strategies, our media services ensure you stand out. Let us help bring your vision to life with compelling content that makes an impact.
Ready to take your creative business to the next level? Contact Greater & Grander today!
And don’t forget to tune in this Thursday for our conversation with Rachid El Guerrab on The Producers Lounge Podcast!
Do you have your own thoughts? Let us know in the comments! Or join our community of successful creators on Patreon!
#AI, #ArtSales, #ArtificialIntelligence, #ArtistStatement, #EmailBlast, #ProductListing, #RachidElGuerrab, #SocialMedia, #SocialMediaManagement, #TheProducersLoungePodcast, #WebContent
Email Blast for Parent Teacher Organizations and Booster Clubs
7 Email List Building Tips For Business Growth
7 Email List Building Tips For Business Growth
In this article, I will elaborate in detail on email list-building tips for your small business growth and how these tricks can generate more subscribers and increase the customer base. Email list-building tips and tricks will much helpful for your business growth, market reach, and performance of your marketing activities. Email marketing is one of the vital practices for business development…
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