#emphatizing

[juliansportfolio3]

To get an overview how the shops look like and how people move/interact there we went to three different stores with different shop sizes (XS to XL).

We oberserved customers how they move, how much time they spend in the shop and how they interact in the shop. We used the observing technique of shadowing. Also we pretend to be customers in the store to find more out about the service in the store.