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UK essay about corporate environments

51Due论文代写平台essay代写范文:“UK essay about corporate environments”，这篇论文主要描述的是在市场竞争中，企业发展的环境也在不断的变化，企业的资源、客户来源、管理能力等都是影响着企业发展的因素，这也体现出企业战略管理对于企业的重要性，一个合适企业实情完美的管理策略，能够有效的帮助企业在激烈的市场竞争当中保持着有利的优势，如果管理者不能够对于企业战略进行有效的调整，将可能导致企业发展成本的增加。

For the same resources, customers, material and competencies organization are compete and change. Management cannot be neglected these malicious realities. This also means that the strategic management is the key part of what managers do that why strategy and strategy management concept can not de neglected. To make a successful organization strategy play a very important role it affects the overall activities of organization. A perfect strategy helps you to survive in the severe competition. Mangers who are not prepare to face the international projects challenges they can not adjust in broad easily and cant adopted their culture they look different shocks in their work. If they are not adjust abroad than they can not work.

In 1996 Dowling, Schuler, & Welch write that for each expertise cost of change place, training, and pay costs employees is approximate to be $80,000 U.S. and if the international manager failure to adjust the foreign country culture than the estimated cost will become double (1996, Dowling, et al., 1995, Briscoe).if manager adjust the foreign country and gives the well performance in work than organization save their costs. In 1978 Hammer, Gudykunst, & Wiseman wrote in his study that manager gain help for cross cultural adjustment from cross cultural competencies. To improve the cross cultural adjustments and providing these competencies organization must gives manager cross cultural training.http://www.51due.com/writing/essay/sample63953.html

From the literature study of various authors we feel that there are still some areas for attention. What are the areas of attention? In simple words to acquire the cross cultural competencies firm gives trainings to the managers, can competencies are attain through training and can for cross cultural competencies every one is equally trained. Does it necessary for cross cultural adjustment that all cross cultural competencies have equally importance? Within the organization an individuals competencies can not be neglected because cross cultural competencies have a great link to the individuals competencies that they possesses. Companies work continuously to differentiate from others companies. The uniqueness of the product is called core competency of the product that take long time to reproduce successfully and gives company a competitive advantage. Changing environment and market Condition the Company needs to change their core competencies and capabilities. To maintain a competitive edge as compared to other competitors companies also look the individual's competencies by mean of identifying the cross cultural.fin out the value of competencies ,we make them efficient and effective by analysing and identifying the competencies.

3. Competencies Identification and Analysis.

Identification and analysis are first two steps of competency formulation. In this report first to steps of creating and formulating the competency based strategies are treated together for two reasons. First reason is that these two steps decision making process is different than decision making process is at the last step of strategy creation because of more instinctive and less tangible. Second reason is that these two steps are the issue of top management and third step of competency based strategy is issue of firm human resource management (HRM). Issues that are related to the competency development and all other issues should be concerned in the HRM function. To apply the theories and model it is essential to create a lot of knowledge linked to mainly learn the competency development in organization what goes for the identification and analysis of competencies. Leonard-Barton works gives help to analyse the core competencies.In 1995 Leonard-Barton works clear that competencies are not static entities. In organization the people who want to populate them they give their thousand year knowledge they also create a particular skills and changing the environment by building and changing those skills. We simply say that the entire time competency requires being changed. Manager must have at least two abilities. Manager must know how to control the knowledge created activities 2) manager must understand the core capability constitutes. In order to get the competitive advantage with the passage of time firms competency and knowledge also change.

3.1. Employee skill and knowledge

Leonard-Barton point of view is that employee knowledge and skill is most important and understandable dimensions because she observes organization as knowledge. She note down that organization are knowledge as well as storehouse, source of knowledge and also financial institutions. Core competency is the starting point of knowledge. These both dimensions are organization techniques specific. These skills can be organization specific and public also. From journals and public sources public skills are obtained. From consultants firms specific skills are obtained. These skills are specific for the people and firm who owned these skills.

3.2. technical/Physical systems. Technological competence build up in physical system that system was not only built up by the people but this system was build also by the company over the time, such as machinery, database and software programs also.

3.3. Managerial systems. Managerial system is a system in which employee knowledge growth is guided and firms education system, incentives and rewards are monitored by this. This system facilitate by create the channels for flow of knowledge and set barriers for management activities tat are not desired.

3.4. Norm and Values

Values and norms find out the sort of knowledge that is require, which type of knowledge is accepted, bear and encouraged. Organizations have different types of system some firm's uses informal system of custom behaviour, status, class etc. Different organization system are complicated than the society religion and flexible. Mechanism control by the values and norms and they have a big hand in knowledge transmission and screening.These 4 are the core competency dimensions. These 4 dimensions give a clear definition of competency. They are acknowledged and control by certain processes and firms moves towards the next steps with the help of them. Organization keeps in mind the Core competency that's why they create the manager for international assignment. By looking the various companies' adopted policies we choose the competency that is helpful for our company international managers. To achieve the market success and compete their competitors core capabilities is a key elements.

Knowledge Management as a Core Capability:

By the literature study we find that there is a link between development of competitive advantage and knowledge management. To make the knowledge management core capability of firm because they have great importance in performance and competitiveness of firm. To insert the knowledge in services and products is renowned as a competitive advantage primary source. With the passage of time organization produce different products and other companies must have the knowledge about these than it becomes the strategic source. To perform better as compared to Revival Company must know about their products, technologies, customers, market. Knowledge management produces the industry competitive advantage.

Core Capability in different Industries? by the Advantage of KM

Type of Business? ? ?

Business Depends on

Why KM can be effective as a Core Capability

Wholesaler/retailer

Customers Relationships

To enhance the quality of products and customer loyalty than firm profitability increase.

Manufacturer/producer

multipart Activities

During the supply chain process it would increase the performances area.

Knowledge management Knowledge and Skills:

Knowledge about the knowledge management includes in the firms specific skills. These knowledge management skills are include in the mind of individuals and the place where they were born. If competitors reproduce the product and process of other companies but they can not copy the knowledge, skills and tactics. Informal and Formal educational programs are offer by the knowledge management. For knowledge management three kind of physical system are required.

5.8. Customer' Focus:

If we take this in positive way we will have the opportunity to do extremely well that customer is always right. To provide solid grounds for areas to be improved and overcoming deficiencies it is necessary that there should be a customer focus. We can't deny the customer feedback because their feedback helps a lot to fulfil their expectations.

5.9. Strategic thinking:

I feel lack of confidence for strategic building and I need to develop this competency. To develop this competency I need to create a vision that I must achieve in the set time. In this way I got to improve and bring in the more improvement in my day-to-day achievement. Further development it is necessary that I develop a long-term planning.

5.10. Communication, persuasion and interpersonal skills:

To writing reports for my business in order to transmit information to my classmates and bosses, communicating orally with them I always become confident. But there is a need to improve writing skills, for that reason I got to have more vocabulary & strong grip in my language. I am very responsive to emotional issues. I can convince people to working around me. In corporate life the importance of communication can't be ignored.

Conclusion:

We can't reproduce the core competencies. It is natural to conclude that there development, and ultimate replacement, is not an issue for management attention, when it is supposed that competencies can't be reproduce. The firms are always more dynamic and thinking globally. So that's why they are changing their strategies from time to time to keep the rapidity. For the competitive edge we need to think about the rapidly global changing. It is essential in the completion of international assignments that we trained our mangers that they must keep in mind the competencies, which we are discussed above. Core competencies and focus competencies was analysed by the human resource department and use these for competency development decision masking process.HR department plays a very important role in this aspect.

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Michel butler service company development strategy--英国论文代写范文精选

51Due英国论文代写网精选Report代写范文:“Michel butler service company development strategy”，这篇论文主要描述的是米歇尔管家服务公司发展战略分析，通过对内在环境和外在环境来分析研究米歇尔公司使用的发展战略，企业的发展需要企业迅速的去适应时代的变化环境，在遵循国家法律的基础上对企业进行改革变新，这样子企业才能够取得成功。

This report is aimed at highlighting Mitchells and Butlers strategic choices through the analysis of its internal and external environment. A number of measurement tools were used in order to express this. The report firstly looks into the external environment in which the organisation is involved with. The external analysis was split into two different sections: The macro environment and the microenvironment. A PESTLE analysis was used for the macro environment as this captures all the factors that affect Mitchells and Butlers, of which none of them they can control. To analyse the microenvironment Porter's five forces model was used as this highlights all the factors that can have a direct effect on an organisation.

Following the Internal Analysis the report then looks at the internal logistics of the business. Looking internally into Mitchells and Butler identified many aspects of the business such as its resources and capabilities, competitive advantage, core competencies and the stage the company is at with regards to the life cycle. All these differing aspects will then help to identify the strategic choices available to Mitchells and Butler. The report then looks at the financial side of the organisation using three financial statements: Cash Flow, Balance Sheet and 5 year income statement. These are analysed to review sales trends and profit trends. A SWOT Analysis has been drawn out which helped in the completion of the TOWS matrix. The TOWS matrix combined with the SFA model identify areas where Mitchells and Butler can grow. To conclude the report, all the data was collected and analysed to suggest short, medium and long term plans for Mitchells and Butler.

Introduction.

This report is the second part of a two part report which will analyse both the internal and external factors that influence the Mitchell's and Butler's organisation. A strategic analysis of the company has already been carried, which can be seen in Appendix 1. It involved carrying out analysis on the vision, mission, values and objectives of M+B. This report will focus on the strategies that Mitchells and Butler implement in order to grow. The report will firstly look at the Micro and Macro external environment using tools such as PESTLE, SWOT, Porter's five forces model and competitor gap analysis which will combine to give a competitor analysis. Once the external analysis is complete the report will then focus its attention on the internal analysis. This will involve analysing Mitchell's and Butler's core competencies by conducting a portfolio analysis. Based upon these analysis the report will then finish with recommendations of the future strategic choice and direction of the company followed by a short, medium and long term plan for Mitchell's and Butler's. The business report will use David F (1988) comprehensive strategic management model as a guideline in order to cover all aspects of the strategic report. As mentioned above Vision and mission statements have already been analysed, th erefore this report will start on performing both internal and external audits. http://www.51due.net/writing/report/sample1696.html

External Analysis

“A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful relationships with its target customers. Successful companies know the vital importance of constantly watching and adapting to the companies environment”. (Kotler, P et al. 2008)

Macro Environment

Carrying out external analysis allows firms to adapt quickly to the changing environment. The macro environment is the “complete social context in which the organisation resides”. Carrol, A + Buchholtz, A (2008) Kotler, P et al. (2008) also includes that it is the larger societal forces that affect the whole microenvironment. He states that there are six major forces in a company's macro environment: - Political - Economic - Social - Technological - Legal - Environmental

PESTLE Analysis

PESTEL analysis categorises the factors that effect an organisation externally. Johnson, Scholes and Whittington (2005) note that many of these factors are linked. When one factor changes it can have a knock on effect on other factors. As these factors change they affect the competitive environment in which the organisation operates in, as a result it is crucial that organisations are aware of the changes in the external environment.

Political

Licensing Laws- Mitchells and Butlers have a minimum requirement to follow all licensing laws lay down by the government. If at any time they come in breach of these licenses they place themselves in serious jeopardy with the federal agencies. Smoking Ban- The smoking ban, introduced in July 2007, had a serious effect on all of Mitchells and Butlers managed pubs and restaurants. The ban meant that no establishment was to allow smoking in any of its premises.

Economic

Unemployment- With the UK, along with the rest of the world, going further and further into a recession, companies look to try and cut costs by lowering the number of staff, therefore unemployment rises. A report written in the TimesOnline website by Gráinne Gilmore in February 2009 highlights some facts and figures which can affect consumers disposable income. In it he states that unemployment rose close to two million and predictions have been made that the figure could rise to three million by next year, the highest level since 1986. Tax Increase- With taxes expected to rise in January 2010, consumer spending will slow down. Inflation - The rise of inflation makes it harder for people to borrow as the banks

Social

Social Responsibility - As the leading operator of managed pubs and pub restaurants in the UK, Mitchells and Butlers has a commitment to give the responsible retailing of alcohol. Mitchells and Butlers established a policy for retailing alcohol in a responsible manner. This ensures that all of their licensed premises are operated responsibly. Under age Drinking - Mitchells and Butlers launched the “Challenge 21” campaign, which was aimed at stopping/ reducing the number of under aged drinkers in their managed premises a. Healthy Eating - Due to the increased awareness of healthy eating through government ad campaigns, celebrity chefs etc Mitchells and Butlers has to be aware of the varying attitudes towards healthy eating. As a result they offer a wide variety of dishes on there menus across all their differing brands.

They look to offer a good choice of healthy options at the same time as offering more indulgent dishes. Mitchells and Butlers are continually creating fresh dishes with an emphasis on nutritional value.

Legal Minimum Wage - The National Minimum wage was introduced 10 years ago and has increased 5.5% year. Mitchells and Butler must comply with the minimum pay levels for each age group to comply with the law. Health and Safety at Work act 1974 - The Act is the primary piece of legislation covering occupational health and safety in the United Kingdom. (hse.gov.uk, 2009) Mitchells and Butlers must ensure that they enforce the health and safety of both there workforce and their customers.

Environmental Weather - Due to the varying weather conditions throughout the whole year, Mitchells and Butlers should be constantly aware of the effects good and bad weather can have on there outlets. Recycling - Due to raised awareness of pollution in the environment and the effects of waste Mitchells and Butlers have to show there commitment in creating as little waste as possible, and where possible recycle as much of their waste as possible. They also have a commitment to reducing there carbon footprint which can be done by the recycling of used cooking oil which is then converted into bio-diesel.

Microenvironment

The microenvironment consists of the actors close to the company that affect its ability to serve its customers: the company, suppliers, marketing intermediaries,rs and publics”. Kotler, P et al. (2008) It is the environment with components that have specific and immediate implications for managing the organisation. Decisions made involving the microenvironment have a direct effect on the organisation. It can be controlled by the company and analysis at this level is firm specific. Xu, J.(2005) There are many models that can help firms to measure the position they are in within their environment.

Porters Five Forces

The Objective of performing industry analysis is to develop an organisations competitive advantage in order to be more successful than its competitors. The way in which this can be done is by using Porters Five Forces Model. ( Lynch, 2003) In it he identifies the five basic forces that can have an effect on an organisation. Bargaining power Threat of Of suppliers new entrants The report will now go into further detail of each threat, identifying the different aspects of each factor and the affect they could have on Mitchells and Butler.

Threat of Entry

With Mitchells and Butlers being the leading operator of managed pubs and pub restaurants, they must be aware of any potential threats that may arise from new entries in the market. The industry in which Mitchells and Butlers operates is one where barriers to entry are very low and therefore easy for new organisations to enter the market. However due to the sheer size of the organisation they have an automatic advantage over any new entries. Economies of Scale - Mitchells and Butlers are in the position to gain economies of scale due to the number of managed outlets they have. With around 2,000 businesses they have the ability to lower the costs of products because of the amount they will be ordering at one time. Experience - Mitchells and Butlers has been operating as an independent division since 2003 but it history dates back to 1898. This unparalleled experience of the pub industry accounts for invaluable knowledge and experience which can help in the development and growth of the organisation. Customer Loyalty - With over 2000 outlets built mainly in residential areas Mitchells and Butlers will have built up a high level of customer loyalty. This makes it increasingly difficult for new competitors to establish a loyal customer base for themselves. It is evident however that not everyone is within close proximity to a Mitchells and Butlers unit and therefore consumers will be loyal to a different business. Product Differentiation - Mitchells and Butlers understand the importance of product differentiation and aim to deliver products of the highest quality at the lowest possible prices. It also prides itself on customer service, displaying just how important they feel it is. Mitchells and Butlers also drive to promote its own brands in order to create product differentiation.

Bargaining Power of Buyers

Concentration of buyers - With Mitchells and Butlers being in a market with a huge amount of potential buyers then it is in complete power with what price to set. If the buyers are not happy with the price then they simply have to go elsewhere as the market is big enough to attract more customers. However Mitchells and Butlers can not set the price at whatever they choose as the fierce competition in the market drives prices down and they have to compete with there rivals for customers. Product Differentiation - With so many other options available for the buyer Mitchells and Butlers has to be able to differentiate itself from the rest of the market. They do this buy offering the highest quality at the lowest possible prices. It also prides itself on customer service, displaying just how important they feel it is. Mitchells and Butlers also drive to promote its own brands in order to create product differentiation.

Bargaining Power of Suppliers

Mitchells and Butlers is in a very strong position when it comes to its bargaining power with its suppliers. They are the leading operator in managed pubs and pubs restaurants with the largest market share. Suppliers will have to listen to what they are demanding or else they face loosing a huge amount of revenue.

Threat of Substitutes Products or services

There is a large threat of substitutes that are available from supermarkets. The off trade market that is now available to potential consumers is a huge threat to Mitchells and Butlers. With the constant promotion of alcoholic beverages from the large supermarket chains such as Tesco's, Sainsbury's and Morrison's means that Mitchells and Butlers have to differentiate themselves from this market and establish themselves as offering an experience and a service rather than just solely a product. The supermarkets also advertise deals such as “ TWO CAN DINE IN FOR £10”. This such advertisement was ran by M&S. Being a differentiated product will entice potential consumers towards it.

Threat of Rivalry

In a market where growth is slow and competition very high, Mitchells and Butlers have created rivalry by becoming the leading operator in its markets and taking a lot of customers from its competitors. However it does not face rivalry from small independent outlets as they focus their attention away from the big rivals. The way in which Mitchells and Butlers create rivalry is by the pricing policy on drinks. Being the leading operator in managed pubs means that they are able to buy in bulk reducing the costs of products. With relation to food Mitchells and Butlers has a variety of brands that are in varying markets that can capture different customers with the varying levels of quality and price. For example the harvester brand is aimed at the lower end of the market, whereas the Browns brand is at the other end of the spectrum, catering for the higher end customers.

Internal Analysis

The process of performing an internal analysis is similar to that of an external analysis. Representative managers and employees from throughout the firm need to be involved in determining a firm's strengths and weaknesses. The internal analysis involves collecting information about the firm's management, marketing, finance and operations. The gathering of this information is a great benefit to managers and employees as they get to know how their work affects other areas and activities of the organisation. Performing an internal analysis is an excellent way of improving the process of communication within an organisation. (David, 1999)

Portfolio Analysis

Campbell et al (2002 p. 107) defines a portfolio analysis as an “Underpinning concept that is a need for a business to spread its opportunity and risk. A broad portfolio signifies that a business has a presence in a wide range of product and market sectors. Conversely, a narrow portfolio implies that the organisation operates in only a few or even in one product or market sector. A broad portfolio offers the advantage of robustness in that a downturn in one market will not threaten the whole company” It is essential that Mitchells and Butlers carry out a portfolio analysis as they operate in many different markets resulting in a number of different cashflows from there brands.

BCG Matrix

The Boston consultancy matrix identifies the relationship between market share and growth of a business. It offers a way of examining a company's portfolio of product and market interests. (Campbell et al 2002) Mitchells and Butler would be classed as a cash cow. Being the leading operator in managed pubs they have the largest share of the market. However the market in which they are positioned is one that is maturing. Growth for Mitchells and Butlers is slow and the condition of the market is stable. Below is a diagram which converts the BCG matrix into the product life cycle. There are many brands associated with Mitchells and Butler which are in varying stages of their life cycle. The next stage of the report is to show an example of brands in there different stages of the life cycle. The use of this is that it allows Mitchells and Butlers to identify which of their brands are in the decline stage and come up with either new strategies/ products in order for it to grow again.

he Life Cycle Model

GE-McKinsey Matrix

An alternative way in which to evaluate the portfolio of an organisation is by a directional policy matrix/ GE-McKinsey matrix. This matrix categorises an organisations business units into those with good prospects and those with less good prospects. The matrix positions units according to how attractive the market is in which they operate and secondly through the competitive strength of the SBU in that market. (Johnson, Scholes and Whittington, R. 2009)

Resource Based view of Mitchells and Butler

The resource based view of a firm is a model of an organisations performance that focuses solely on the resources and capabilities controlled by a firm as sources of competitive advantage. (Wernerfelt, B. 1984, cited in Barney, J & Hesterley, W. 2006) Resources are defined as the tangible and intangible assets that an organisation controls whereas capabilities are a “subset of a firms resources and are defined as tangible and intangible assets that enable a firm to take full advantage of other resources it controls”.( Barney, J & Hesterley, W. 2006. p.76) Barney & Hesterley (2006) also state that there are four main categories in which resources and capabilities can be classified into four main sub categories: Financial resources, Physical resources, Human resources and organisational resources. M & B Financial resources and Capabilities Two loans: One of £2.3 billion which is secured against the assets and cash flow of he business. The second is an unsecured loan of £550 million from a number of major banks. Cash generated through sales of products and services. M & B Physical resources and Capabilities Property, plant and equipment. Computer Software. Leases: Both operating leases and financial leases. Reputation M & B Human resources and Capabilities Operated by an experienced senior management team. Committed to training and investing in their employees to enable them to develop their skills and experience. M & B Organisational resources and Capabilities Relationships between the different levels of management. Clear communication Importance of team building in each business unit. Experience of senior management. Training programmes at operational level. Mitchells and Butler use their capabilities to turn their resources into products or services. For instance it uses its reputation to increase its financial resources.

Core Competencies

“Core competencies are the skills and abilities by which resources are deployed through an organisations activities and processes such as to achieve competitive advantage in ways that others cannot imitate or obtain”. (Johnson, Scholes, and Whittington, 2008. p. 97) This is no more important than in a recession, Mitchells and Butlers needs to focus on its core competencies in order to cerate competitor advantage and steal, what is, a diminishing number of, customers.

The VRIO Framework

VRIO is an acronym for 4 questions that can be used in order to assess the competitive advantage that can be gained from resources and capabilities. The VRIO framework allows an organisation to assess its resources and capabilities potential to create a competitive advantage. ”( Barney, J & Hesterley, W. 2006. p.76)

The Question of Value

Mitchells and Butlers uses its resources and capabilities in order to create competitive advantage and stay the leading operator in managed pubs and restaurants. Its organisational resources and capabilities has equated to the acquiring of 239 pub restaurants from Whitbread plc in 2006. The financial capabilities plus experience of management team means that they can cope in a period of financial downturn.

The Question of Rarity

With Mitchells and Butler being in such a saturated market where growth is very slow and product differentiation hard to achieve then its physical resources and capabilities create very little competitive advantage. It is its organisational, human and financial resources that create it. The size, experience, knowledge, training, quality, price create competitive advantage over a long period of time.

The Question of Inimitability

This question aims at identifying an organisations strength against any competitors trying to imitate their products or services. For Mitchells and Butler although it may be easy to copy its tangible resources, it is certainly not easy to imitate their intangible capabilities. With over 100 years of experience in the pub trade gives them invaluable experience and knowledge of the industry. The senior management team has over 15 years of experience and the board of executive directors have worked on the strategy and development of Mitchells & Butlers since 1995. (mbplc.com - “our management”) [Cited 14/12/2009]

The Question of Organisation

Although Mitchells and Butler may have competitive advantage with its resources and capabilities, in the above three questions, it can not continually create a competitive advantage unless they are an organised company. The senior management team must work together in order to create systems, policies and procedures in which each individual unit runs at its optimum level. This is done by vertical communication between the varying different levels of operation. 2.8Value-Chain Analysis A Value chain “is the set of business activities in which a firm engages in to develop, produce, and market its product or services”. ” (Barney, J & Hesterley, W. 2006. p.83)

Financial Information

Cash Flow Statement

The cash flow statement can be seen in appendix 3.

Balance Sheet

The balance sheet is available in appendix 4.

year Income Statement

Available in Appendix 5. From analysing the above financial information, one can draw the major trends from the financial year 2008.

Sales Trend

Analysing the 5 year review one can see a major difference in the sales trend. Turnover has increased to £1,908 million over the year which is a 0.7% increase over the financial year. However

Profit Trend

Although there was an increase in revenue there was a significant decrease in operating profit. From the previous year there is a huge drop from £309 million to £131 million a gap of £178 million. A reason for this could be due to the amount of money they had to repay on a loan they took out to cover the costs of an abandoned joint venture. Mitchells and Butler decided to reduce its level of “unsecured medium term debt”. (mbplc.com. 2009) Looking at the 5 year report one can see that the dividend pay out was £18 million, compared to the previous 4 years ,it is on average around £33 million less. To do this they paid an interim dividend of 4.55p per share which is represented on the income statement. This was paid on the 27th June 2009. The short-term loan of £550m has to be paid down to £400m by the end of 2009 and then down to £300m by the end of 2010. Mitchells and Butler have managed to get the loan amount down to £475 million. The organisation is aiming to bring capital expenditure down to £120 million whilst selling some of its pubs along the way. This is a way in which they will pay back the £550 million loan, however it will have a huge effect on the size of the business and its net profit in the next financial year. (Hall, 2009) Below is a list of further trends that were available from the corporate profile September 2009.

Major Trends 2008

Turnover- £1,908m up 0.7% EBITDA- £477m up 1.1% Operating profit- £343m - Profit before tax- £179m down 13.5% Earnings per share- 31.5p down 11.3% Before exceptional terms and IAS 39 movements. Source mbplc.com- corporate profile September 2009 (Appendix 6)

Balanced Scorecard

Financial L4L growth turnover and profit, ROI on investment and acquisition, total capital expended, rent/lease review uplifts, assignment premiums Internal Business Processes Mitchells and Butler have both long and short hold leases. IT systems - Mitchells & Butlers is reliant on its IT systems to trade efficiently and to ensure that appropriate controls are in place

Learning and Growth

Graduate Programs are in place for two different areas: The Corporate Graduate Scheme and the Retail Graduate Scheme Training given at all operational levels. Employees must be able to work to the standards set by the Mitchells and Butler legacy.

Customer

Service Standards - Service standards have a huge impact on Mitchells and Butlers success. Service standards are a key element in the choice of consumer's pub. Employee satisfaction survey, retailer satisfaction survey, Now to Wow, mystery customer, retailer complaint levels, customer complaint levels

SWOT Analysis

Strategic Choice

In order for M&B to develop further, they must look at the different strategic options. They need to ask themselves 5 questions: What do we want in life? On WHAT basis are we to compete? WHEN do we implement these? WHICH direction? HOW? Patton, F(2009)

Porters Generic Strategies

Porters two parameters: “a company can seek to compete” and the market in which a company seeks to compete can be broad or narrow, led him to construct the three generic strategies seen below. (Thomson, 2001) Patton, F (2009) Porter's model of generic strategies. Adapted from Porter, M(1985) Competitive Advantage: Creating and Sustaining Superior Performance. Mitchells and Butlers uses the Differentiation strategy. It offers a range of differentiated products across a number of markets. The different brands in the organisation ensure that they appeal to the whole market. A way of expressing how M&B use the differentiated strategy is to look at the different brands and the markets they operate in.

Cost/ Price Focus:

Crown Carveries- “Top quality carvery meals at great prices…..”

Differentiation Focus

Harvester - “Family-friendly restaurants serving freshly-prepared grills, spit-roasts and fish dishes and the famous salad cart, included with every meal”.

Cost Leadership

Ember Inns - “Quality local pubs providing customers with a relaxed home from home and a great range of cask ales, wines and tempting, traditional pub food favourites with a modern twist”.

Strategy Clock

The strategy clock was developed by Cliff Bowman. The clock is based around price and the perceived value the customer will gain from the product or service. Mitchells and Butlers can use the strategic clock to choose where they wish to position a brand or business unit. It represents different positions in a market where potential customers have different requirements in terms of value for money. (Johnson, Scholes and Whittington, 2008. p224) Mitchells and Butler are positioned between the hybrid and differentiation stage. They aim to provide products and services that are different to that of their competitors in a range of different markets however in certain brands e.g. harvester their strategy is to offer lower cost meals. For a more in depth explanation of Bowman's strategy clock please see Appendix 6.

The Ansoff matrix

Johnson, Scholes and Whittington, R (2009) state that the Ansoff matrix provides a simple way of showing the four different directions of strategic development. They state that an organisation starts in the top left hand box. It then has a choice between penetrating further within its existing sphere, move to the right and develop new products for its existing markets; moving downwards bringing its existing products into new markets: or move diagonally down, which involves full diversification where the organisation enters new markets with new products. Adapted from Ansoff, H (1988) The diagram above was taken from an internet site: However the model is exactly the same across all literature. Mitchells and Butlers strategic development direction is one which uses market penetration, market development and Product Development.

Market Penetration

Market penetration involves the organisation taking an increased share of its existing markets with the same product range. It does not involve an organisation having to venture into unfamiliar territory. The advantage of market penetration is that it increases power over both suppliers and buyers. (Johnson, Scholes and Whittington, R 2009) Mitchells and Butlers used market penetration as a growth strategy by building, buying and acquiring more and more pubs. It is now the leader in managed pubs and pub restaurants within the industry with around 2,000 businesses.

Market Development

Market development involves an organisation offering existing products to new markets. This can be done by exploiting products in other markets, developing new uses for existing products or geographically spreading them into new markets. (Johnson, Scholes and Whittington, R 2009) The Diagram in Appendix 7 shows the extent to which Mitchells and Butlers has developed in differing markets. For example Flares is very much a brand orientated around drinking and located in city centres, whereas Harvester is predominantly food led and located in residential areas. They also have a brand which has developed the market geographically. The brand “Alex” is a chain of city centre bars located in Germany.

SFA Test

The SFA test is an abbreviation for the words, suitability, feasibility, acceptability. It is a way of scoring strategies that are being considered for the future of an organisation. The suitability test relates to the strategic fit to an organisation. The feasibility test is to see whether the strategy can actually be carried out. Finally acceptability tests to see if the strategy is acceptable to stakeholders. Having assessed Mitchells and Butlers strengths etc a TOWS matrix can be carried out. The TOWS matrix uses the same four factors however it pairs them against each other to create competitive advantage.

TOWS Matrix

The TOWS matrix was developed so that organisations could analyse the competitive situation of an organisation. The matrix involves four different strategies. “The TOWS matrix is a conceptual framework for a systematic analysis that facilitates matching the external threats and opportunities with the internal weaknesses and strengths of the organisation”. (Koontz & Weihrich, 2006. p. 107) For more detail of each of the TOWS matrix strategies use Appendix 7.

Mitchells and Butler TOWS matrix

SO Strategy

This strategy looks at combining Mitchells and Butlers internal strengths with its external opportunities. Carried out correctly, this strategy can be the most successful. According to O'Conner (2009) a rate of 52 pubs closing every week. This gives M&B, with their financial strength, to essentially buy cheap pubs and increase the business portfolio

ST Strategy

This strategy involves the use of strengths to either cope with threats or avoid them altogether. Mitchells and Butler cope with the threat of competition in the market due to the market share it has. It is highly unlikely that a company will come into the market with a share that is big enough to rival that of Mitchells and Butler.

WO Strategy

This strategy is aimed at overcoming organisations weaknesses in order to take advantage of its opportunities.

WT Strategy

These strategies are aimed at minimising both the weaknesses and the threats. The way in which Mitchells and Butlers can do this is by differentiating its products and services from the threat it faces from the off trade.

Short Term Plan.

In the current economic climate Mitchells and Butler should prioritise in retaining its market strength through its diverse range of brands. With the economy becoming weaker and weaker by the week its main priority should be retaining a customers. This can be done by price promotion on certain products and by using its resources and capabilities to differentiate it from its competitors. Maximise the value of its estate is also a key strategy.

Medium Term Plan

Long Term Plan

Its long term plan should be one that focuses on life after the recession and the position it will be in 10 - 15 years from now. Mitchells and Butler have increased there revenue by 0.7% which shows their strength in a market which is hugely affected by the state of the economy. Implementing the same strategies as they have now which are aimed at cutting costs as well as growing the business will be a winning formula for a market leader. They should seek growth via horizontal integration of competitors, market penetration and product development.

Conclusion

The report has analysed in detail the different strategies that Mitchells and Butler can undertake in order to grow. Through External and internal analysis, of the organisation, the report has clearly identified its resources and capabilities, core competencies, strengths, weaknesses, opportunities and threats. Drawing from all of the models used has helped to identify the direction that Mitchells and Butler is heading with its strategies.

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#Enterprise development strategy #英国论文代写 #management report #report代写 #代写范文

The influence factors of purchasing tires--英国论文代写范文精选

51Due英国论文代写网精选Report代写范文:“The influence factors of purchasing tires”，这篇论文主要描述的是影响JK轮胎采购的因素，现代社会经济发展经济竞争激烈，市场营销部门认为将客户的满意度和体验作为营销主要的内容，了解客户的想法，为客户制定其需要的商品和资源能够促进企业经济的发展，如JK轮胎制造工业公司的采购轮胎的案例，企业将客户需求放在首位，企业就能准确地定位客户群体，制定精准的销售计划。

In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon as study of how individuals make decisions on how to spend their available resources like time, effort, money in various consumption related items. The understanding of customer needs and wants is one of the major underpinning construct of marketing. Without putting customer on the top company cannot get success, forgetting success every company should target customer, because market is totally customer oriented.

This project evaluated which factors influence the customer most when he/she goes for purchasing tyres. Finally I have given some views and suggestions to the company with which they can satisfy the customer the most.

Preface

Inspite of theoretical knowledge gained through class room study, a person is incomplete if not subjected to practical exposure of real corporate world. He may have to face hurdules, which will be difficult to overcome without any first hand experience of business.http://www.51due.net/writing/report/sample1780.html

In this context, research program has been designed to make aware of happening of real business. The project entitled “Factors influencing while purchasing tyres” with special refrece to JK tyres, has been done at New Delhi and Jalandhar as completion part of Msc International Business.

In my work-based dissertation, we worked upon the analysis of the JK tyre industries in New Delhi and Jalandhar by customer attitude through the personal contact and questionnaires. During my work-based dissertation, I got opportunity to apply my theoretical skills and knowledge and meaningful concept to actual business condition and Familiarize with the marketing activities of the products. All the work done on this project is confined to my broad objective.

In today’s world of intense competition and rapid dynamism, all companies worldwide are tuning their focus on the customer. Suddenly, customer had succeeded in capturing all attention of the companies towards him, so much so, that maxim, “customer is god” has become so true and relevant today. There has been a paradigm shift in the thinking of these companies and none other than customer has brought this about.

Earlier there was seller market, since the goods and services were in short supply and sellers use to call the shots. But ever since the advent of era of globalization there has been total transformation in the way of customers being perceived. Today, marketers are marketers are directing their effort in retaining customers and customer base.

The customer importance has assumed imponderable proportion in today’s world because of inherent value that customers command. A customer can “make or break” the company. It is the responsibility of every company that to see all its customers are equally satisfied with them , for one single dissatisfied customer will tell at least nine other customer about the dissatisfaction and will spark off the chain reaction and spell doom for that company

In the past customer were taken as ride, as there were not many players in the fields, not much importance was attached to product safety, quality, service and product appeal. The attitude of manufacturer was that of “Caveat-emptor”. Thanks to the government policies on liberalization, globalization and privatization, the market has changed today. Today customer has host of defence mechanism like customer protection laws, regulation of government, the powerful hands of organization, switching to or competitors. The maxim “Caveat-emptor” has been replaced by “Caveat-venditor”.

In the past after sales service was consider as cost centre, companies were lethargic in attending the customer complaints. Availability of trainee service personal and quality genuine spare parts was serious problems. However, with rising competition, there could not be much product differentiation as product, quality was comparable and latest technology was with each and every company in the field. Since there could not be much differential a tangible assets, the companies concentrated on the intangible assets normally service factor which served as major differentiator. Today after sales is considered as major aspect for every company and it is no more considered as cost centre but now it considered as profit centre

Company profile

JK tyre is only manufacturer of truck and bus tyres and second largest manufacturers of 4- wheelers. JK tyre and Industries in counted among the huge corporate entity which is the symbol of excellence, diversification and pioneering new technologies. Since its commencement it has been supreme in the value of technology which made it grow .JK tyre manufacturers and sells the tyres and tubes fot passenger car, truck, jeep, buses, multi utility vehicle,tractors and light commercial vehicle under its brand “JK tyre”. The company is the only manufacturer of ‘T’& ‘H’ high performance tyres in India. JK ranked “Highest in customer satisfaction with original tyres by J.D power Asia Pacific Study

Its customers are mostly Replacement for four wheelers, entire Original Equipment Manufacturers (OEMs) in India along with state and defence transport units. Moreover JK have customer base across 45 countries and 6 continents.

For the first quarter company has reported net profit of INR 40.75 crores or earnings of Rs 9.92per share on the Net Sales of INR 897.67 Crores In gross sales has been INR 964.58 Crores .The board recommended@ 27% dividend on equity shares for the financial year ended 31 march 2009 . Companies profit before tax had been INR 62.16 crores and operating profit was INR 107.14 Crores. Performance during the quarter has significantly improved on account of all round cost reduction measures, better operating effeciencies, productivity, and richer product mix.

JK Tyre meets ISO 9001, QS9000, ISO14001,E-MARK, DOT,IN METRO standards where ever applicable. JK Tyres efficient R&D department is deeply involved in making improvements in the product performance, quality, and bring out new products. Company aims to give satisfaction to its customer by offering high quality and cost effective tyres and tubes.

History of the company

On 14 February 1951 JK organization was incorporated as a private limited company. Till 31 March 1970, the company was involved only in the business managing agency. After that, company took manufacturing activities and in February 1972 company obtained the letter of intent for production of automobile tyres and tubes. In 1974 company manufactured 4 lakh automobiles tyres and tubes per annum then on 1st April 1974 company was converted into public limited company.

After this company promoted manufacturing project, it was done by J.K. Synthetics Ltd and straw Products Ltd. The company took international step by collaboration with General Tire Co.,U.S.A.,which was subsidiary of General Tire & Rubber Co.,U.S.A. ,this collaboration was for the technical services which was for about 5 years and sales agreement for the supply of technical know-how, engineer and documentation for operation facilities for eight years. According to the agreement, J.K. tyre had right to use on its products the wording made in the collaboration with General Tire Co.

Company renewed its technical collaboration agreement for further 5 years. In 1987 apart from 51 days strike as well as go slow from 14 October the overall working resulted in substantial profits. Since the strike was resolved efforts were made to launch a new pattern in steel belted Radial tyres and it was introduced for Maruti Gypsy and Tata Mobile by the company in 1988. The company proposed install latest and sophisticated R&D equipement by incurring expenditure of Rs 300 lakh.

ue to R&D in 1989 company introduced several new pattern and sizes of tyres including a semi-lug Nylon Truck tyre, and got good response from the market. In 1991 Hidrive Finance Ltd., Radial Finance Ltd., Handeep Investment, J.K International Ltd., J.K Asia Pacific, Shivdham Properties, Pancham Investment ltd., became the subsidiaries of the companies. By 1992 company international division expanded its activities by opening its office in Moscow( Russia) apart from company’s subsidiaries already in U.K and Hongkong. Market well accepted the radial tyres for tractors launched previous year. In 1993 company introduced new brands of radial tyres ‘Brute’ and ‘Ultima’. After this compony started manufacturing steel belted radial tyres for the prestigious cars like Mercedes Benz, Peugeot,Daewoo race and Opel Astra. Market well received the new patterns developed for bus and trucks ‘PE-T8’

Despite of rise in inputs cost and cost of raw material and the competion company maintained its progress. Company attained higher capacity and all around cost reduction on both plants at Jaykaygra and Banmore. Many new generation cars accepted the J.K steel radial as T- rated ultima launched and was accepted by Daewoo’s ‘Cielo’ and then Mercedes benz india also choosed J.K steel radial after this it G.M’s ‘Astra’. Then next were `Peugekot' FIAT's, `UNO' and M & M's `Ford'.

After this company launched premium tyre to meet heavy load market which was ‘Jet Trak’-39 with this company launched new tractor rear tyre ‘SONA’ which was also greatly accepted by the market. During 1996 company launched car tyre JET Drive XS,and nylon car tyre for maruti along with semi-lug and heavy duty lug tyre for trucks. In radial category, Ultima XR Radial, a terrain tyre was introduced.

All these tyres got good response from the consumers. Companies both the plants were operated at full capacity. In radial tyres units also launched dual contact high traction and high performance Aquasonic steel radial car tyre. As company had loan repayment of Rs 635 crores it proposed to reduced its debt by 125 crore in 2000. J.K tyre and the Indian oil corporation came collaboration to install digital air pressure gauges and setting up sales out at IOC petrol station across the country.

In 2001 managing director of J.K Industries Raghupati singhania was selected 19th chairman of ATMA (Automotive Tyre Manufacturers Association). J.K Industries in 2003 got new Marketing Director as Mr. Ajay Kapila who was earlier Senior-Vice President in Kinetic Engineering Ltd. J.K. tyres merged with Vikrant tyres along with the non tyre business, sugar and agriculture into separate companies which were J.K Sugar Ltd and J.K Agri-Gentics Ltd. On 2nd April 2007 J.K Industries Ltd changed their name to J.K tyre and Industries Ltd.

History of JK Organisation

JK Organisation owes its name to late Lala Juggilal Singhania, dynamic personality with broad vision. Inspired by the cause of Swadeshi movement of Mahatma Gandhi and driven the zeal to set up an Indian enterprise .Lala Kamlapat Singhania founded JK organization in 19 century ushering in new industrial era in India. The process of industrialization and diversification was worthily and successfully carried on by Lala Kamlapat’s illustrious sons –Sir Padampat, Lala kailashpat, Lala Lakshmipat, aided in no small measures by the Late Gopal Krishna son of Sir Padampat.

1933- Juggilal Kamlapat cotton Spinning and Weaving Mills Co. Ltd was the first to manufacture calco prints in the country. In 1940 J.K iron and steel Co Ltd manufactured first time steel bailing hoops for jute and cotton with which country became self sufficient in meeting the entire demand. Then in 1944 they produced first time aluminium virgin Metal from the Indian Bauxite at Aluminium corporation of India Ltd, Jaykaynagar. There after J.K engineer files manufactures first time in India Engineering files in 1949. In 1959 they were the first one to set up a continuous process plant of Rayon. In 1960 J.K Iron &steel Co Ltd at Kanpur manufactured for the first time in the country a hydraulically operated cane crushing Mill for their sugar plant in Khandsari and then they completed their 100 ton plant. During 1961 J.K chemical set up world’s first plant for production Hydrosulphite of soda by the amalgamation process of sodium.

Similarly in 1962 they their company J.K synthetics Ltd at kota produced first time nylon-6 with its own polymerised raw material in India. J.K Chemicals Ltd was the first one to produce sodium formaldehyde in India. In 1968 they produce T.V sets in India along with Metallic Cops for Synthetic Filament yarn industries. In 1969 J.K synthetics manufactured acrylics fibres in the country for the first time in the country and J.K synthetics Ltd developed Dyeable Nylon. In 1973 they were the first to the licence Synthetic fibre technology to third party and produce Synthetic Fibre Machinery. In 1976 they produce steel belted radial for the first time in india for the trucks, buses and passenger cars in their tyre plant at kankroli and then they make steel belted radial tyres for three wheelers which was manufactured for the first time in the world.

In 1984 they produced white cement in India for the first time in India through dry process. Then J.K Synthetics produced Cathonic Dyeable fibre first time in India and nylon tyre cord based on Spin Draw Technology. In India J.K magnetic produced first magnetic tapes with cobalt technology. In 1991 company set up a tyre palnt at Banmore with annual capacity 5.7 lakh tyres. Then in 1992 HASTERI R&D centre was established bu the company after two years in 1994 they launched India’s first T-rated tyre and Banmore tyre plant crossed 100 TPD. Next year mecedez benz was launched on J.K tyres and they got the ISO 9001 which was given to first time in history to tyre manufacturer. In 1996 they introduced steel wheels and launched first time in India dual contact high traction steel radial- aquasonic.

Next was the big year for the compay they acquired Vikrant tyres ,awarded national export award for 96-97, first and the only tyre manyfacturer to get ‘E’ mark certification, they launched first H rated tyre and their research institute got ISO 9002. In 1998 they were awarded capexil’s highest export award for 1997-98, got QS 9000. In 1999 Jk tyre was ranked world’s 16 largest tyre company, synergy with VTL in procurement, marketing and production flexibility, they got ISA-14000 certificate for environment and safety. In 2000 National Go-Karting championships were introduced by the company. In 2001 company received CAPEXIL award and FOCUS LAC export award. In this year 2nd Go-karting championship was held by the company.

Jk tyre acquisition of Mexican tyre company tornel

JK tyre acquired Mexican based –company with the annual capacity of 6.6 million tyres ,this deal cost Rs 270 crores. This deal made the JK tyre No.1 tyre maker in the country as their annual capacity increased to 15 million units because they have surpassed Apollo tyres which was earlier No.1 with the capacity of 8-10 million. This acquisition not only gives JK tyres an additional tyres but access to the lucrative market of Latin and North America.

The company is planning to sell both the brands JK and Tornel in U.S and Canada. They have planned to spend million more on the Tornel plants to add new shape to JK brand and launch the JK radial and Tornel passenger and light truck brands for U.S customers.

JK tyre and motor sports

It’s been two decades that the JK tyre is closely related to adventurous world of motor sports. JK tyre has been constantly promoting motorsports not just only to discover several winners, but also using their awareness and knowledge of R&D department to develop tyres on which world can race upon.

JK tyre realised the absence of the infrastructure, which is necessary for the accomplishment of the motorsports in India. Over the last five years, JK tyre has embarked over Rs 15 crore to support the motorsport in India.

Global presence

Jk tyre along with its associates Vikrant Tyres Ltd is the leading exporter of tyres from the country which counts roughly 26% of exports.

JK tyre is the world’s first manufacturer of tyre to receive ISO 9000 along with QS 9000 for its operations. Across the world only JK tyre has received has certificate of QS 9000 for its multilocation operations. In the country it is only JK tyre was the first company to receive ISO 14001 in recognition of its environmental management systems.

Nowadays, products manufactured by JK tyres compete with international players in the international market across the world. The products are exported to to more than 55 countries and in 6 continents. The company has robust and well developed distribution network for exports and the distributors get the full support from technical team for the product development so that they can meet the market requirements. JK tyre products are internationally certified in Europe, US, Middle East and South America.

For commitment of offer in superior quality , standards and path-breaking breaking innovation the company has received numerous awards for exports for last years.in 1999-00 JK being the largest tyre exporter to Latin America it was acknowledged by the Indian trade promotion organization (ITPO). In 200-01 company was honoured with ‘The Special Export Award’ from Capexil, with this company made its fourth consecutive award from India’s premier industrial association. JK tyre is constantly making any eefort to deliver value to customerswith along with sound marketing strategy forms which are establishment consistent performance in international market.

To develop new products of excellent and distinguished products so that they can compete in the international market, JK tyre had had maintained its marketing and distribution strategies for export market. This credit goes to India’s biggest in-house R&D centre, HASTERI (Hari Shankar Singhania Elastomer And Tyre Research Institute). This centre is well equipped with latest testing facilities which helps in getting excellence by evolving technologies for superior product performance and it also reduces waste and thinks about the consumer needs.

All over JK tyre has obtained many milestones. Despite of , bencjmarking customer sevice and plans to bring in several pioneering technologies there, a lot which will roll out in future in JK tyre’s winning path.

JK tyres in North America

In Mexican based company Tornel, JK tyre bought 100% stake. By this move JK tyre got access in the markets Of US along with this company can entered into the markets of South America. Tornel has total three manufacturing units with total capacity of 6.6.Million tyres per annu

Technology at JK tyre

Error proof Computer Aided Design & Analysis JK tyres use updated tools and techniques which help them to figure out and annihilate failure at the drawing board only. World class manufacturing on Automatic MachinesM Manufacturing of radials is done at air-conditioned plant fitted with the finest machinery to provide customer consistent good quality.

Rigorous Testing

Before the JK tyres reach the market it has to go through tough validation tests, both indoor and outdoor. Jk is one of the few companies that test their tyre so rigorously.

Steel Wheels

With the objective of meeting customer demand s and bringing best products and services form the customers, JK tyre established franchised chain nationwide retiled outlets as JK tyre steel wheels. It is considered to be one stop solution for the problems of and requirements of tyres and their services. In these they provide facilities like computerized wheel alignment, automated tyre changing, wheel balancing, air care, tyre rotation with the high technology and trained personnel guidance.

Dial-a-tyre

JK tyre has started delivering the tyre at the customer’s door. With this JK trained technician will deliver and fit the tyres at a pre-appointed time. In this wheel changing, balancing, and alignment is including. This step is user friendly to make the customer comfortable and for his convenience.

AD-Campaigns

JK tyre launched different types of ad campaigns to promote the product and the brand. The company publicized its product by placing its information in the media. Following are some of the ad-campaigns of JK tyres.

Products

JK tyre is leading manufacturer of tyres in India. It manufactures tyres for entire segment of Truck/Bus, LCV, Passenger and Farms.

Truck/ Bus-:

JK Tyre is the leader in the segment of Truck/ Bus tyres. It has 70% market share in the truck and bus tyre segment. However this is very small sector Indian market but it is expected to grow in near future. They make Bias and radial types of tyres for this segment.

LCV-:

In LCV segment they manufacturer such type of tyres and this they provide Bias and Radial. JK is the second largest market share .

Corporate social responsibility initiative by JK tyres

J.K tyre believes that they get numerous inputs from the society, it adds value to these and offers the needed products and services to public at large. The profit which company makes is the enhancement by the public for value added.

The purpose of CSR is enhance the government efforts by helping the citizen of the country, with which they can lead life which is prosperous, healthy, happy and more meaningful. It is believed that it is not only the job of the government to do the needful to the extent needed. That’s where the role of corporate citizen comes. In fact, it is helping ourselves because inputs and outputs comes from society and go back to society. So it is long run.

J.K tyre and Industries undertook three major initiatives, 2004 onwards, as per deliberation in the central HRD Committee, presided over by Shri Hari Shankar Singhania, where all presidents and all time directors are members.

Adult Literacy

In 1950 the condition of china and india was same i.e 18% of literacy. If the so huge population is illetrate then it is very difficult to imagine society making scientific progress and citizen leading purposeful and meaningful lives. From1950 there has been progress in this issue. China has got illiteracy 95% but our country got stuck at 65%. Looking at this J.K group took initiative, started in may 2004 has made 6900 citizens of the country literate. Today, another 700 are participating in learning session in 30 groups at 10 different locations in different six local languages viz.

Tamil, Telugu, Kannada, Oriya, Gujarati & Hindi, under the guidance of our plants' local management. The company has target for the year 2009 which 3000 plus. The various place where classes are taken are J Central Pulp Mills at Songadh in Gujarat], Lakshmi Cement in Sirohi Rajasthan, J K sugar nr. Barielly, Fenner [ Hyderabad & Madurai], J K agri in Hyderabad. For this company use the software developed by M/s TCS at the locations. The photograph shows a class in progress in a village near Hyderabad, organized by J K agri.K Tyre [ Banmore nr. Gwalior, Vikrant in Mysore, Kankroli in Rajasthan], J K paper [Rayagada in Orissa

Prevention Of Hiv / Aids : Focus on Outside Community

Mainly truckers and their helpers who are highly attacked by the disease HIV/AIDS. Looking at this scenario J.K tyre started in November 2005, and is supporting three clinics in situated at National Highway at Indore, Dhanbad, and Vishwa karma Nagar. J K Tyre supports the work being done by Melinda & Bill Gates Foundation in collaboration with TCI Foundation.

Awareness is the main objective of the project so that people should use preventive measures. In ‘Infotainment Melas' which are held near the clinics company also participate , in these mela’s entertainment is combined with spreading message.

Despite of 3 clinics run by TCI foundation and supported by JK tyre , one clinic named “JEEVAN KIRAN” which is fully financed by JK tyre has been opened in Nov 2007 at Transport Nagar, Jaipur and 2nd clinic at shahpura on NH-8, which 70 Km short of Jaipur on way from Delhi on 25th May 2008. It’s day-to-day operations are controlled and managed by NGO called, “Vatsalya”.

Till now , in all five clinics more than 39000 persons have been attended to for ailments, of which 9590 were treated for STI’s [sexually transmitted infection] and rest for general ailments. Suspected cases were referred to government centres.

Prevention Of Hiv / Aids : Inhouse , Focus on Our Employees

JAN 2008 = MOU signed ; between ILO [Internationaal Labour Organization] for helping us in this endeavour ; also a 2 hr presentation was made to group of Sr executives by ILO.

March 2008 = J K TYre HIV /AIDS POLICY was announced & has been widely disseminated. Four pillars of this policy are : AWARENESS, NON-DISCRIMINATION, CONFIDENTIALTY & CPOLLABORATION.

APRIL 2008 = among employees a survey was carried out at all the location to assess the level of knowledge on the subject by an outside agency.

MAY 2008 = among the employees training of 31 master trainers by ILD took place who will address the other employees for 2 hour awareness session at all location.

By the starting of July 2008, approximately 7000 employees took part in the 2 hour awareness program addressed by the Master trainers/Peer Trainersand this was highly appreciated by the workers and unions.

Increasing Radialisation in India

The tyre industry is now changed to radial tyres. The nylon cords had been replaced by cotton ply which given addition strength.Rate of radialisation is an index status of road development. Despite of several advantages radialisation in India did not catch, it was due to Indian roads or older vehicles did not have suitable geometry for fitment of radial tyres. But now in recent years scenario have changed, in passenger car tyre segment have crossed 85% and is expected to cross 95% in following two years where as in medium and heavy vehicle it has gone up-to 2% and that in LCV is expected at 10%.

Imports of tyres and its Impact on the Industry

Due to agreement signed by India in Bangkok with ASEAN countries in October, 2003 have imposed extereme threat to Indian tyre industry, by providing custom duty down by 5%. This lead to cheaper imports of tyre from China, South korea, Japan, Thailandand Indonesia. Their price is 25%less than Indian truck/LCV tyres

Imports of tyre had been 10% in FY2008 and were more than 90%was imported from china. Even though anti-dumping duty has been imposed on Chinese T&B radial, beyond this industry interested on custom duty relief on raw material which is not available /manufactured in the country so that they can match with Chinese tyres.

Secondary Data

Secondary data are used means that are already available i.e they refer to the data which already been collected and analyzed by someone else and which have already been passed through the statistical process. Secondary data may be either publishes or unpublished.

Collection of Data through Questionnaire

This method of data collection is quite popular, particularly in case of big enquiries. It is adopted by private individual’s research workers, private and public organization and even by the government. In this method questionnaire is sent to the person concerned with request to answer question and return the questionnaire. A questionnaire consists of number of questions printed, typed in definite order or form or set of forms. The respondents have answer the question on their own

Collection of Data through Observation

We also use the observation method for the purpose of data collection. In this method we have taken sample of 500 vehicle models like Hyundai, Mitsubishi, Skoda, Maruti, Mahindra &Mahindra etc.

Through our personal observation we have observed the tyre used in the above models and presented them graphically. These observations were done in the various parts New Delhi.

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