#entrep_mind

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BLOG 4

Illuminating the Path: A Journey of Innovation with EcoScentique

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Blog 03

Enhancing Scented Candles: Feedback-Driven Safety Improvements!

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Meet EcoScentique, Buy EcoScentique

The Central Mindanao University student population, particularly those who resided in dorms and boardinghouses, was the target market for the survey, which was carried out using survey questionnaires. The interview's objectives were to confirm the team's theory, gain highlights and feedback, and acquire additional data for our "eco-scentique" product.

The group made the decision to use a questionnaire and interview approach for the survey in order to gather unfiltered data and make sure the responses were accurate and based on the experiences of the intended audience. The group also decided on the product to be produced and the best way to approach targeting their target market.

The team had two alternatives for recycling and repurposing the disposable and used soap. The first option is a scented candle, which can improve the mood when lighted, and the second is an air freshener, which can stabilize and cool the area while removing foul odors. According to the survey, 8/10 people prefer it as a scented candle. Interviewed students at Central Mindanao University agreed that soaps and scented candles are more appropriate for aesthetics and mood brightening, but students prefer the idea of air freshener as a purifier of foul odors in dormitories and boarding houses. Based on the survey, the team selected the second option for it is much prefer by the target market and will gain more revenue. But it is still planned to implement the both products.

The team discovered last week that in addition to being more pragmatic and ensuring the idea is more feasible, they also need to increase revenue. Additionally, decision-making and the successful execution of ideas and plans heavily depend on teamwork.