Entrepreneur: a person who starts a business and is willing to risk loss in order to make money. The definition of risk will not allow entrepreneur and fear to be spoken in the same breath without acknowledging that it’s an oxymoron. False expectations appearing real, regardless of how painful it is “in the first person”, is still an erroneous projection into the future.
Entrepreneurs operate in the present tense. Managing risk is an entrepreneur’s job description. Thus, managing risk and fear are incongruent. Assessing the possibility of future events must not include anxiety if good decision-making is the goal. A novice is foolish to expect to cover all future contingencies. Still, it is best to make an informed decision and learn from the result.
Erik Kieser is a recovering fear-aholic who offers compassion and instruction for bewildered sufferers. FearMastery.Wordpress.com is his site and with it he provides outreach, and relief, for a handful of sufferers who simply need dialogue (at the very least). They are courageous enough to admit their malady and seek self-renewal.
Kieser is a perfect example of how an entrepreneur can manage risk. His willingness to help is perfectly in line with the increasing demand for businesses to demonstrate a primary concern for consumer well-being. Revenue is being understood as more of an afterthought. Smart business means smart revenue management. That goes without saying. Still, consumers are people and more than just a dollar sign.
Joe Fairless is a Skillfeed.com and Skillshare.com instructor, real estate investor, and author whose No Fail Business Model Builder course looks at the necessary ingredients for successful business ventures. Two key points in his discussion are “delivering on expectations” and “delivering unexpected moments of joy”. Thankfully, his approach to business is becoming more common. Gary Vaynerchuk’s Thank You Economy message is resonating throughout modern society and it’s a global trend.
Delivering unexpected moments of joy is much more than a modern day ‘bait and switch’ tactic. It exemplifies the glaring truth that business should not ignore humanity. The entrepreneur that is cutting teeth and growing wings should exercise self-compassion and self-humanity because though it made be confusing at first, the road(s) to the goal become distinctively clearer as experience and time unfold.
In the pursuit of health wealth and happiness, compassion unfolds in many stages, has many faces, even iterations. Success requires a hunger and thirst for knowledge (as a prerequisite). It must be a never-ending pursuit. In the words of Alvin Toffler: The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. A Better Tomorrow to All…Go forward!
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The Choice Business Must Make:
People or Money First?
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