#eric seufert

[tapstream]

Tapstream Mobile Podcast with Eric Seufert, VP of UA at Rovio

Last week our VP of Marketing Mack got the chance to talk with Eric Seufert who is VP of User Acquisition at Rovio, runs the mobile game industry blog Mobile Dev Memo and literally wrote the book on Freemium Economics.

They chatted about UA as a toaster, Facebook’s perch on top of the mobile ecosystem and the future of UA as a career among many other things. Check it out below.

[tapstreammobilepodcast]

TMP Episode 15: Eric Seufert, VP of UA @ Rovio

Maybe there is a toaster repairman on your team, and maybe you only have a team of toaster repairmen instead of people making toast, because that's what the algorithm does.