Ernst Keller. Museum Rietberg Zurich. 1955. Linocut. 51 × 36 1/2" (129.5 × 92.7 cm). City-Druck, AG, Zürich. Gift of Walter A. Allner. MOMA

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Ernst Keller. Museum Rietberg Zurich. 1955. Linocut. 51 × 36 1/2" (129.5 × 92.7 cm). City-Druck, AG, Zürich. Gift of Walter A. Allner. MOMA
Ein schönes Buch macht Freude (1948). Ernst Keller (Swiss, 1891-1968). Swiss Poster Award in 1948.
Keller’s style evolved from a strict approach in the 1920s to a more relaxed one as seen here. It is a simple, yet sophisticated image of a girl reading; created using flat tones of color and no outlining, except for behind her hair. The focal point of the image is the girl's eye, which irresistibly draws the viewer to the poster. To accompany the straightforward design, the poster simply reads, "a good book makes you happy."
Ernst Keller
Swiss graphic designer Ernst Keller was first trained as a draughtsman and lithographer, then became a teacher at the School of Applied Art in Zurich, where he taught design and typography, influencing the new generations of graphic designers with a style that is now known as “Swiss style”. His images and inventive lettering were an important contribution to modernism.
Ernst Keller, Horse and Man Exhibit, 1956
Kleider von Bliss haben Schmiss! (Clothes From Bliss Have Verve!) poster by Ernst Keller (SUI), 1920
Verpfuschter Zahn, Verpfuschte Gesundheit (Rotten Tooth, Rotten Health) poster by Ernst Keller (SUI), 1946. It must have been hard-hitting just after the II World War...
Ernst Keller, Werkstattarbeiten 1927, Kunstgewerbemuseum der Stadt Zürich, April 3 – May 8, 1927 [Museum für Gestaltung Zürich]