#eu lobbying

[eu-notes]

How many lobbyists are there in Brussels?

You’ll often read that there are an estimated 15-30,000 lobbyists in Brussels. That figure has become truth simply by repeating it over an over again. But can we get some more robust figures?

Looking into the actual statistics of the voluntary (!) EU lobby register of persons who have requested and received an access badge to the European Parliament as lobbyists, we see that as of today (13 March 2015), you will find 5524 people who are accredited (see screenshot below).

To get to the figure of 15,000, you would simply have to assume that only 1 in 3 actual EU lobbyists (or however you want to call people working to represent interests) works for a registered organisation AND has requested an EP badge, while 2 in 3 either work for unregistered organisations or don’t have an access badge.

Maybe 1 in 6 to get to the 30,000 figure might not sound fully realistic counting only people who go and meet EU politicians directly, but if you count all the research and communications staff who also do or support lobbying, the figure doesn’t sound awfully unrealistic.

So I assume the 15-30,000 figure that is flying around still seems legit.

[whitehouseconsultancy]

8 top tips to remember when lobbying in the European Union

Lobbying in Europe, or anywhere else for that matter, is something that has been around for many years. However, when it comes to EU lobbying, competition has never been stronger. It is estimated that there are over 30,000 lobbyists operating within Brussels alone. A staggering figure that is only expected to continue to rise. So how do you successfully lobby in the EU? Well, follow these eight top tips.

1. Remember your manners

This may sound like an extremely obvious tip, however, in a world where first opinions can make or break relationships, manners are more important than ever.

2. Build relationships whenever and wherever you can

This doesn't just mean making acquaintances, if you feel that you have met someone who would be beneficial to your client, then spend the time to really get to know them.

3. Become an expert in your field

Whatever it is that you are lobbying for, or for whatever company, or politician, it is extremely important that you are an expert in your field. You need to be prepared to handle questions that may be asked of you or hold conversations with contacts who may be useful in the near future.

4. Use your contacts to their full potential

As it is often said, European lobbying is more about who you know then what you know. This is true to a certain extent, whilst it is vitally important that you know your own field inside out, it is also important that you have a good list of contacts that you can call upon when you need them.

5. Think outside the box

Often those that are able to think creatively, be it with strategies, campaigns or simply just how to build relationships are the most successful. So think outside the box and put yourself in someone else's shoes. How would you like to be approached?

6. Listen out for the right conversations

Whilst it is important to network and talk to members of European parliament, fellow lobbyists and clients, it is also crucial that you take the time to listen. Some of the best pieces of information may be given to you in conversations with others, so ensure you are giving others the time to talk and express their knowledge and opinions.

7. Is what you're asking for realistic?

When you are lobbying within the European commission, or anywhere else for that matter, you have to believe in what you are lobbying for. Therefore, it is crucial that you are happy with what you and your clients are asking for. If not, you need to sit down and openly discuss your concerns.

8. Be clear on your message

Know exactly what it is that your are lobbying for and the position that you take. Ensure you are prepared and ready to handle any question that may be thrown at you.

Lobbying is an extremely competitive and often difficult world to operate within. However, by following these 8 simple rules, you will find that it is much easier to network and build long lasting relationships that will help you successfully lobby within the EU.