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How to Throw a Twitter Contest to Rock your Next Event

Looking for a great way to boost engagement and get the word buzzed up about your event? Why not run a twitter contests. Twitter contests are a great way to successful promote your event using social media. There are however, a few key things you need to know that will make all of the difference in how your contest performs. In this article, we are going to discuss exactly what you need to run a successful contest on twitter that will drive tons of raving fans to your event.

TARGET AUDIENCE

To begin the promotion, you need to clearly decide what your target audience is. Create a master list of key targets in your industry you would like to attend the event. A great strategy is to include both national corporations and local group prospects. For example, if you are throwing a tradeshow for owners of non-profit organizations held in Cincinnati, you would want to create a master list of all of local groups, organizations, chambers and meetups in the nonprofit industry as well as nationwide and even international non-profit organizations and groups in your industry to target. PARALLEL AUDIENCE

Don’t forget parallel audiences! These are audiences that might not be directly a part of your industry but there are people within these groups that can benefit from your event. For example, many for-profit businesses, may also have a department for their non-profit fundraising and charity efforts. You want to add some of these parallel audiences to your list.

HASTAGS AND @MENTIONS

Now, that you’ve listed your targets, it’s time to get on twitter! Begin by creating a master list of influential twitter handles and hashtags. @Mention the twitter handles of target groups from your list and other influencers in your industry. Klout is a great tool for locating key industry influencers to connect with over social media. List all trending hashtags and twitter handles and start using them in your posts!

PRIMARY MESSAGING

Next, create a primary message that you will use to promote the contest. A great way to do this is to create a tweet with a specific hashtag for your contest. Each time a user retweets your message with the hashtag they are entered to win your contest, if it’s a raffle, the more retweets with your hashtag, the greater chance they have to win! It’s a good idea to encourage multiple retweets, since that also promotes your event.

Here is an example of a primary messaging for a twitter contest to promote the a food network cupcake event: “RT & Follow @greatcupcakes23 for a chance 2 win a collection of 50 top sprinkles and frostings #Cupcakes #EatMoreCupcakes29”

In this example, the hashtag #EatMoreCupcakes29 is the primary hashtag that will be promoted in all messaging throughout the event.

CROSS CHANNEL MARKETING

To receive maximum exposure, it is best to promote your twitter contest through as many avenues as possible – you don’t just have to use twitter. Promote your contest through cross-channel marketing including on Facebook, Instagram, blog outreach, your newsletter, event posters, QR codes, mailers, flyers, guest blog post, your website and other content marketing outreach.

THIRD PARTY APPLICATION

Use a 3rd party application like WishPond, which syncs directly to Twitter page to help promote and run the contest.

ATTENTION GRABBING IMAGE

Design and promotion of an attention grabbing image that goes along with the hashtag and Tweets you are promoting.

PAID ADVERTISEMENT

In addition to viral and shared media, you should also promote your event via paid advertisement including promoted tweets and promoted Facebook posts.

RELATIONSHIPS & PARTNERSHIPS

You can build relationships and partner with key industry influencers in your niche to promote the Tweet throughout their various channels. You want to have as many influencers in your industry promoting your tweet on their channels as well. If you are running a tradeshow, as your vendors to promote the contest on their social media channels. You can even offer an incentive or discount to your special partners that participate alongside you, in promoting the contest.

Remember, your goal is to create a great contest that generates buzz online about your event. Good luck!

How to Throw a Twitter Contest to Rock your Next Event was originally published on EventKloud Blog: Audience-First & Data-Driven Event Marketing

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3 Ways to Improve Event Marketing for your conference promotions

Have an upcoming conference? One of your biggest concerns apart from the actual conference itself is the marketing and promotions of the events that you need to do to announce the conference. After all, you would not want to waste all the days and manpower you’ve invested in setting up a conference only to have a poor attendance thanks to a lack of the right event promotion. Event marketing promotions play a very crucial role when it comes to this, for it is the backbone of any successful campaign. If you design your events and promotions with your target audience in mind, you will definitely create a lasting impression. EventKloud is a simple solution that can streamline promoting events and event advertising all from one simple dashboard. Find out more here: what-is-eventkloud

Step 1: Centering Event Marketing Promotions on the Experience Rather than Content

Content may play a big role, but many promoters will tell you that marketing events at your conference will require showcasing an array of benefits that the customer will get from the conference experience. EventKloud makes this easy because it can create then capture enthusiasm about your conference, turning customers into sort-of promoters themselves by letting them share the information with friends and family. Event promotion for the conference is not just limited to social media but is also spread out to mobile phone and email marketing, two other events and promotions channels that are very effective. A survey on event marketing promotions indicate that more than half of emails are checked on the mobile phone platform these days. If you direct much of your event promotion through these platforms, then you will easily widen your customer base.

Step 2: Promotion and Engagement: Two Peas in a Pod

User engagement is the lifeblood of events and promotions – ask event promoters and they will confirm this. EventKloud recognizes this as well, which is why it applies the multi-screen concept. Through EventKloud’s multi-screen concept, registration becomes easier and more widespread as it can be done through a variety of platforms. This concept allows for more user engagement. Furthermore, EventKloud’s social media stream also acts as another channel to market events and promotions by enabling the user to check all of his social media accounts all on the same hub. By using this, it is so easy to add attractive elements such as promos and discounts to your event marketing promotions via social media. These are important because such are responsible for creating the buzz necessary for the conference to be something that many will look forward to.

Step 3: Do Event Tracking to Get Customer Data

Your events and promotions efforts should also include event trac king, which is a way to check if your event promotion is indeed effective and was indeed able to reach the target audience successfully. The customer data that is collected through event tracking includes basic demographics – number of male and female participants, for example – that are significant in establishing deeper and more meaningful relationships with individuals belonging to the target audience. You want your event marketing promotions to focus on groups that participated in the conference and have proven themselves to be important partners who are worth spending your time as well as energy on in the future.

Check out EventKloud for more infomation: http://www.eventkloud.com -

3 Ways to Improve Event Marketing for your conference promotions was originally published on EventKloud Blog: Audience-First & Data-Driven Event Marketing