#everlane

[newsababil360]

Everlane founder Michael Preysman launches new venture after Shein acquisition

# From Shock to Startup: Michael Preysman’s Next Sustainable‑Fashion Chapter The apparel world was jolted when Shein announced its acquisition of Everlane on May 17, leaving founder Michael Preysman “stunned” and abruptly detached from the brand he built. Within days, Preysman announced a new venture that promises to reaffirm his commitment to transparency, ethical sourcing, and circular design—signaling that the momentum of Everlane’s mission will persist beyond the deal. ## Key Takeaways - **Shein’s purchase of Everlane** triggered industry‑wide speculation and left founder Michael Preysman out of the operational loop. - **Preysman’s public response** on LinkedIn highlighted his surprise and clarified his non‑involvement moving forward. - **A new sustainable‑fashion company** is now in development, aiming to leverage Everlane’s core values while integrating next‑generation eco‑technologies. - **Investor confidence** appears strong, with early backers citing the founder’s track record of transparent pricing and responsible supply chains. - **Market implications** suggest heightened scrutiny of fast‑fashion conglomerates and renewed interest in authentic, mission‑driven brands. #SustainableFashion #MichaelPreysman #Everlane #SheinAcquisition #FashionIndustry #EcoEntrepreneur #RetailTransformation #GreenTech #CircularEconomy #newsababil360 [Read Full Article](https://news.ababil360.com/everlane-founder-michael-preysman-launches-new-venture-after-shein-acquisition/)

[sab-cat]

Shein's purchase of sustainable fashion brand Everlane sparks outcry

A deal between two seemingly incompatible clothing brands is causing a lot of consternation among customers and raising questions about sust

May 22, 2026

A deal between two seemingly incompatible clothing brands is causing a lot of consternation among customers and raising questions about sustainable fashion. Shein, the Chinese fast-fashion giant, is acquiring Everlane. For many, Everlane has been the face of a sustainable and ethical way to buy clothes online, but that all may change going forward. Liz Landers discussed more with Maxine Bédat....

Liz Landers:

Why do you think there's been so much backlash to this deal?

Maxine Bedat:

I think people really wanted to believe in Everlane. I think this was part of that Obama era enthusiasm that we could buy our way into sustainability.

And so to see this company, which people spent more money on their products, thinking that it was leading to a better place, to a less impactful industry, well, it's proven to be really untrue with this sale to Shein....

Liz Landers:

Maxine, what is the viability of sustainable clothing when there are so many other brands that are veering away from that now?

Maxine Bedat:

I think we have to just move away from this idea that there is such a thing as sustainable clothing. In every other industry, when we talk about the environmental standards, we're trying to create level standards across the industry, rather than assuming that the consumer is the one expected to buy the product that has a lower impact.

I think this is really just -- the sale is a demonstration that we're not going to buy our way into sustainability. If we want a sustainable industry, we have to have legal standards in place, and that's just not something that we have at the moment. But it's a real clear indication that that's what's needed.

[ansy1984]

Fast-fashion retailer Shein to buy Everlane for $500 million, Puck reports

Fast-fashion giant Shein is about to get even bigger. Over the weekend, the Chinese-owned retailer approved plans to buy American brand Everlane for $100 million, according to Puck. Lauren Sherman, CBS News contributor and fashion correspondent for Puck, joins with the details. Source link

Fast-fashion retailer Shein to buy Everlane for $500 million, Puck reports

[livvylouuwho]

laufey x everlane

୧ ‧₊˚ 🍵 ⋅

[calvoirefashion]

17 Ways Men Can Support Their Partner’s Dreams Without Losing Theirs

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17 Ways Men Can Support Their Partner’s Dreams Without Losing Theirs

[calvoirefashion]

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Are You Being Taken for Granted? Here Are 18 Telltale Signs

[calvoirefashion]

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18 Classic Comedies That Still Hold Up Today

[calvoirefashion]

If You Decide to Remarry, It's Worth Asking These 15 Questions First

©Jakob Owens/Unsplash.com Getting married again can feel different from the first time. You’ve been through it before, so you carry more perspective, maybe a few scars, and hopefully some clarity. A second marriage can be a chance to build something stronger, but it’s not a decision to rush. Before you say yes again, take some time to ask yourself and your partner these 15 questions. You’ll get a…

If You Decide to Remarry, It's Worth Asking These 15 Questions First