Feb 13, 2019
See full project on: https://www.behance.net/gallery/76198443/EveryAGE-Counts-social-campaign
An animation made for #EveryAGE Counts is a part of a social campaign about #ageism, targeting Australian citizens. Its goal is to fight discrimination related to old age.
We decided to choose a style which ensures that older people are not caricatured and where we can easily escape the ageist representation of them.
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In animation, we focused on scenes' continuity. Lines either morph into another object or become long enough to draw the next object. This style allowed us to be freer in terms of the design and amount of details. Purposeful imperfections in the proportions and general animation made it refreshing.