Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution for Brands
Sandy Shanman Joins as general manager, Mobile
EMERYVILLE, CA ( May 9, 2012) Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.
Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.
It has appointed Sandy Shanman as general manager, mobile, to lead this new division. Mr. Shanman was most recently senior VP, mobile solution sales, strategy and business development at cloud-based applications provider Limelight Networks. Prior to Limelight he held VP sales roles at Quattro Wireless, now Apple’s iAds, and AOL-owned advertising network Advertising.com.
Mr. Shanman says, “Rich media and video are rapidly becoming the most effective brand vehicles in the app economy, just like on the web. There’s a tremendous opportunity for brands and their agencies to capitalize on this trend in a more intelligent way, and that’s what Appsnack will provide.”
