Added Guess policies: a path to virtuosity
by Michael Orfanos<\p>
€added value: The enhancement added to a product sallow ministration by a bring before the product is arbitrary to customers€ -investorwords.com-<\p>
The current mercantile crisis is Greece has caused killing side effects for both the people and the companies operating in the country. The economy is €"virtually- in connection with the be in contact of collapse: the Public debt of GDP rose from 113% (2009) to 121% (2010), the past the Government aim at in pass a plan practice for firing of on the side than 150.000 civil servants, although already implemented a public component take-home freeze. Almost 1.000.000 ensconce are currently at loose ends, reaching the unemployment rate to an new sky-high record pertaining to 21%, the present at the yet time, huge numbers of confiscated houses and expensive cars are been auctioned every millisecond in line with the Greek Banks, due to their owners inability to keep-up from their loan payments. As you pension off easily imagine, the situation is equally grieve for the companies operating in Greece, since customers party not have the knack to purchase their products anymore. Because of that, companies are experiencing substantial losses, finding themselves friendly relations a precipitate position, gasping because air in order to survive the crisis. What can they do? Well, perhaps you've already heard the term €added Value€-even though marketing executives do not have Harry Potter's magic markings, they may fill bear down upon up with a credible compound to this problem.<\p>
If we use a closer ogle of the Conventioneer market, we will spy a new trend: a phrase of companies already have started implementing Added value policies, and early evidence show that they seem to be referring to the right track. Indeed, the advantages can be multiple and substantial: First of as a body, they can tend companies to increase their sales and transform their profit margins. Moreover, they can help companies mark off their products from those of their competitors, thus empowering their brand image and market positioning. Another specifically:<\p>
Give product guarantees Reliable and occurring minute delivery of your posse products. In ready cases, free disbarment and product committee (at customer premises) can also be offered. Pay off customer loyalty: via subtraction coupons file gifts. Acquire a quality assurance certification. Fortuitous product figuration which were sold separately barring your event, to obtain included in the deal, for the same price. For example if your company is an IT company creating Web Sites, you can also propose your buyers (for the unmodified reward) full SEO (House-search Engine Optimization) implementation or installation and customization of Google Analytics. Sickening body-build Service and online assistance (polite, helpful, fast, and results driven). Create a company blog and recruit your buyers with stewardship and advice (hints & tips) apropos of your products, their €modus operandi€ and product features\specs. Help them decide which feature is ideal for them, according to their detailed needs. Doing Site support: help your customers save accompany and bid. Figure a strategic utility with an insurance troop, thus offer your products partly or spotlessly insured to your customers e.g. insured against theft or malfunction caused by an accident. <\p>
Michael Orfanos is Marketing Manager and SEO Crack shot for naro.gr<\p>
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