Nov 6, 2015
How Marketing of Fresh Produce will make you Rich
How Marketing of Fresh Produce will make you Rich
Introduction to marketing
Marketing of fresh produce forms an integral part of the produce value chain. Post-harvest losses in the developing countries amount to 30-40% of all crops. The number increases if narrowed down to horticultural produce. These losses are due to damages or wastage resulting from a poor marketing strategy.
In developing countries, most farmers lack the essential market…
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