Faasos Launches Fifth Edition of ‘Date A Wrap’ with a Gen-Z Take on Modern Dating
The campaign will be live across Valentine’s Week from 7–14 February Faasos, India’s No. 1 wraps and rolls brand, has announced the return of its much-loved Date A Wrap initiative, the fifth edition of its popular Valentine’s Day campaign. Staying true to its tradition of celebrating singles and solo food moments on one of the most iconic days of love, Faasos is bringing a fresh twist to the concept this year. Running from 7th to 14th February 2026, the brand introduces Ditch the Label, Date A Wrap, a contemporary take on modern dating that reflects Gen Z’s evolving views on relationships, labels, and commitment. "Date a Wrap" has transformed into Faasos' platform on Valentine's Day that resonates with the wise saying that "you can be let down by many people, but a wrap can never let you down." While many brands are busy contending with love stories of couples on Valentine's Day, Faasos has been busy with the themes of "Independency," "Comfort," and "Consistency," the reason it has become a safe option for singles and self, and dates. Nishant Kedia, Chief Marketing Officer, Rebel Foods, said, “Date A Wrap is one of our longest-running brand properties and a key cultural moment for Faasos. With the fifth edition, our focus was on staying sharply in tune with how Gen-Z views dating today. ‘Ditch the Label, Date A Wrap’ allows us to participate in the Valentine’s conversation in a way that feels relevant, contemporary, and aligned with our singles-first positioning.” This year's campaign taps into Gen-Z's growing fatigue with labels around dating. From benching and situationships to soft launches and sunset clauses, modern dating vocabulary has grown rapidly-often to create more confusion rather than clarity. With Ditch the Label, Date A Wrap, Faasos playfully urges young consumers to skip overthinking and choose something that shows up every time, while situationships may disappoint, a wrap never does. At the center of this campaign is the Pizza Wrap Collection-coupling pizza-inspired wraps with singles-friendly combos. Designed for comfort and indulgence sans expectations, this range begins at ₹169, making it an easy and reliable choice this Valentine’s Week. Continuing to enhance its cultural footprint, the new edition of Date A Wrap contains a hip-hop style wrap song with an anthem produced by SpectraMusic and a music video made by Rohit Singh. The music video also stars Rohit Singh and his dance crew. The song humorously addresses Gen Z's dating fatigue, adapting the campaign's key message into a style that feels fresh and shareable. Furthering the conversation beyond their food offerings, Faasos has collaborated with popular Gen Z podcast WeAreBaesharam to create a podcast series for young consumers that delves into Gen Z dating habits. In this podcast series, the Gen Z generation is able to understand their ‘dos and don’ts’ through funny and non-judgemental discussions on dating ‘red flags’ and the expanding ‘dating glossary.’ The campaign comes to life offline with activations at high-traffic locations where youth congregate. In partnership with Gen Z influencer Agam (Me Agam), Faasos executed Vox Pop sessions where unfiltered opinions were gathered on dating, relationships, and labeling. The brand also conducted the ‘Love Signs’ activation where people were asked to walk past crowded areas with a basic ‘Will you date me?’ sign in their hand to spark conversations about dating and labeling. Back again with its fifth edition of Date A Wrap, Faasos continues to carve a distinct space for itself during Valentine's Week. It stirs into a mix of much-needed humour with cultural relevance in deep understandings of their audience; once again reaffirming its role as a trusted companion for singles - for even though relationships may be complicated, Ditch the Label. Date A Wrap. About Rebel Foods:Rebel Foods is the world’s leading Internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s and more. With over 450+ kitchens across 85+ cities, Rebel Foods has developed its full-stack technology - Rebel OS - through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries - India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom. FOR MORE BLOGS - beyondthepunchlines.com Read the full article
