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Video #1: Introduction and Getting StartedAre you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts and what you need to get started the right way.
Video #2: Visual Map of Facebook RetargetingWhenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other - so you know exactly what you need to learn ahead of time.
Video #3: Visual Map of Real-Life ScenariosBefore we jump in and show you how to create a highly-targeted campaign, we need toshow you some real-life examples based on what you learned in the previousvideo. Different scenarios require different campaign setups and are never createdequal. We’ll cover basic setups such as blog posts, email list building, purchase / sale,and filling out a form.
Video #4: Facebook PixelYou may have heard of the famous Facebook Pixel. But what does it do? Why is itimportant? How does it work? Understanding all of these questions is crucial to learnbefore you jump in. Not understanding it will put your campaign in grave danger.
Video #5: Adding Pixel to Your WebsiteOnce you understand the Facebook Pixel, it’s time to add it to your website. Where doyou add it? What if you use a WordPress site? What WordPress Plugins arerecommended? All that and many more will be shown in this video.
Video #6: Pixel Variables and SettingsOnce you’ve added the pixel to your website, it’s time to fully understand different waysto using it. In specifics, we’ll cover different pixel settings you can use to track initialvisits all the way to actual conversions.
Video #7: Custom AudiencesNow it’s time to understand how Custom Audiences work. In short - they allow you totarget the right audience based on the action that they have taken, but we’ll discuss thisin more depth here.
Video #8: Creating Custom AudiencesIn this video, we’ll cover how to create custom audiences in a step by step manner. Ifyou can follow our mouse, you’ll have no problem doing this. We’ll also discuss eachsetting and its importance and our recommendations.
Video #9: Retargeting Campaign SetupCongratulations! At this point, you have reached the end of the video series. It’s time tocreate your general Retargeting campaign so you can be on your way to getting back.
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