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Fenty X Puma by Rihanna.

Rihanna has been featured on the cover of major fashion magazines and has earned her a wide range of awards, including ‘Style Icon’ by the CFDA, is also known as a fashion inspiration and trendsetter from the high street to luxury sectors.

She is frequently praised for her ability to mix high-end and high street fashion, creating unique looks that inspire not only the masses, but major fashion designers.

In September 2016, Rihanna launched her Fenty Puma by Rihanna line after showing her first runway collection for the brand during New York Fashion Week’s Autumn/Winter 2016 season. The debut collection was inspired by Japanese street culture.

These are “behind the scenes” footage of Rihanna’s first Fenty X Puma collection.

By Elize Mathilda