Uniqlo is a good example to proof the validity of the idiom failure is the mother of success.
From the beginning of somebody made a typo error when the business registrated its trading name in Japan to more catastrophic failures in global expansions to the North America markets, Uniqlo's CEO Tadashi Yanai sees failures as lessons to learn for FUTURE SUCCESSES. Where his business failed, where he determined stand up again.
Uniqlo doesn't sell the concept of fast fashions like its competitors or even just about fashions, Yani pitches his business as a global 'technological' company that focuses on innovations of fabric science and continous improvements in the production processes via new technologies (e.g. thermal and air breathing technologies to make the clothes more comfortable and endurable to different climates and seasons).
The innovations enable Uniqulo to produce timeless, simple, and affordabile clothes within the concept of minalistic lifestyle.
Uniqlo addresses the challenges of sustainabile productions through committments to adopt new technologies.










