The Target Everyday Collection
What makes Target so irresistible? Target knows how to market groceries and “everyday” items while maintaining a chic store image. The Everyday Collection excels in poking fun at high-end good advertisements by using ordinary objects in the same setting. Ultra sleek colors, white and silver, as well as a professional looking woman make this commercial scream HIGH QUALITY! It’s just oatmeal though. Competitors’ advertisements would probably show a mother feeding her children Quakers Instant Oatmeal for breakfast, then look directly into the camera and gush about the product. It’s oatmeal, nobody cares. However, Target’s approach to selling oatmeal gives the product a new light. The woman in the commercial looks very polished and she’s blasting the oatmeal with an oversized water hose. Way cooler. The only words said in this commercial are “just add water,” emphasizing the concept of the woman and the water hose. The Target approach is more appealing to a broader audience. We’re busy people, not necessarily moms, and all we have to do is “just add water?” To reenforce the “Everyday Collection” idea, the oatmeal is shown sitting on a platform at the end of the commercial. As if it should be a glamorous pair of heels instead. Target’s quirky and innovative way to market these ordinary, everyday home good products is spot on and contemporary. Oatmeal deserves its 15 minutes of fame too.