Conserve water, play “Dry Holi” with natural colors and help the underprivileged too!
Holi is a spring festival and signifies the victory of good over evil, the arrival of spring, end of winter and as a thanksgiving for a good harvest.
Celebrating Holi has been an age old tradition in India. It is also known as ‘the festival of colours’ and is celebrated in other parts of the world with significant Hindu population or people of Indian origin.
All Indian festivals have a scientific reason behind them. Holi is played in Spring which is a period between end of winter and advent of summer. The transition from winter to summer, induces the growth of bacteria in the atmosphere as well as in the body. ‘Holi’ is played with colours for rejuvenating the body. When the ‘Holika’ is burnt, the heat coming from the bonfire kills the bacteria in the body and cleanses it.
In some parts of the country, after Holika Dahan (burning of Holika) people put ash on their forehead and also mix Chandan (paste of sandal wood) with the young leaves and flowers of the Mango tree and consume it. It is believed to promote good health.
The Vedas suggested using the color of the palash / teshu flower to celebrate Holi. The flower has an orange-red colour which when dried and powdered has miraculous effects on the body. It saves one from contagious skin diseases.
As an individual, I am deep rooted in Indian tradition and I love celebrating the various festivals. Taking into consideration the water scarcity throughout the year in India today, we can preserve the tradition by celebrating ‘dry holi’ using organic colours which are good for the skin and the environment.
I am fortunate for having been brought up in an agrarian background. It has made me a nature lover. Standing up for a social cause comes naturally to me, be it for saving the environment, conserving water, promoting products made by the differently abled artists or supporting the livelihood of underprivileged women.
With holi just round the corner, we are promoting natural colours of vegetable origin, which are free from of any chemicals. The base material used is rice flour which is dyed with natural colours of turmeric, indigo, beetroot and kumkum. Needless to say, they are lab tested making them absolutely safe for you and the environment.
Moreover, the colours are handmade by underprivileged women in and around Pune, which helps them to earn their livelihood. What can be more rewarding than contributing to a cause by celebrating the true colours of life?
In better words, “We make a living by what we get. We make a life by what we give.” – Winston Churchill
So let’s make this Holi a truly Holi-stic one!
Organic Holi Colours available at: http://www.giftingnest.com/organics/organic-holi-color-box.html