After watching Nick Briz’s video I am left feeling a newfound exposure. I have always had a slew of issues with the Facebook culture, which I will get to below, but now I find myself lurking towards the delete button once again. As Briz states, there are MANY reasons to take issue with the social media mogul, Facebook. It is pushy, nosy, invasive, abusive, offensive, and of course, informative in the most minimal of ways. For the sake of the viewer, Briz sums up his grievances to four general ideas: Filter Bubble, Sponsored Stories, Recycled Likes and the fact the Facebook is using its users for Social Experiments. He also mentions the promotion of advertisers but for the sake of this post I will keep it to the aforementioned points of discussion.
The Filter Bubble: This is simple. Facebook shows you what they want you to see. It is, after all, a system that is reliant on likes, shares and posts, and so they provide users with a helpful nudge in that direction. As Briz states, there is am algorithm that determines what we should see, and it has no bearing on time or recent activity.
Sponsored Stories: Similar to the Filter Bubble, this is exactly what it sounds like. This becomes an invasion of privacy and public perception. Essentially, Briz explains it as such, if a friend who happens to be a Vegan shares a story about the cruelty at the hands of as fast food conglomerate, that friend has now shared content in connection with said food chain, and so others may see that friend “Likes” the fast-food chain. For MANY reasons this is a problem. There is no sensitivity for subject matter or the users.
Recycled Likes: This is one of the more “annoying” traits of the interface. Its the notion that you see, over and over again, the same things that friends have liked. The typical user doesn't want to see over and over again that Sarah, Bobby and Joe all liked a video of a pig wearing a tutu, or something equally ridiculous. And they certainly do not want to be reminded constantly about the current political situation as it pertains to our country :/
Social Experimentation: This. This is THE problem entirely summed up, in my opinion. This is the culmination of the above points and also more of the other issues that were not directly discussed. As Briz states, Facebook is on record as showing positive feed versus negative feed to certain users. This is unreal. It is very much in the guise of “The Truman Show” in a sense. The information they collected was used to help Facebook make decisions about content without the aware consent of the users. This feels like a clear invasion of a public interface and personal boundaries, but as Briz pointed out, we all signed that agreement so there is nothing we can do.
The decision to “leave” Facebook is a difficult one. It is, at its roots, still the same means of connectivity that drew you to it to begin with; the problem is that it has become much more. Briz has apprehensions about leaving, and I have shared the same sentiments before. I have never officially left, but I have deactivated my account, which up until watching that essay/tutorial I thought WAS leaving Facebook. It isn't easy as it becomes an integral part of your day to day routine, and Briz shared that feeling. He obviously had more reservations as much of his professional life is tied into his Facebook as well.
I personally am a Facebook user, but this is after a year hiatus. I find the content to be maddening, insensitive and blatantly skewed in many ways. I also found that it was seeming like more of a “brag board” for certain people, and while individual success is a wonderful thing, I have a difficult time being an active member of a sensationalist society; and for the record, being an inactive member to said society is even more difficult. I left Facebook when Trump was elected. I know I couldn't be a part of that conversion anymore. It was the most heartbreaking thing Ive dealt with in a while. I made the decision to come back to Facebook after my son was born. I am not great at keeping in touch and this was a way for family and friends in other states to see the occasional post about him. It was also a way for me to see who my nieces were etc. I cannot explain how quickly my feed returned to the anti Trump literature. Just the other day I was talking to my friend about leaving again, and he convinced me to stay. Often times I have thought about leaving but haven't been able to do so just because of how challenging it actually is. Facebook has made it like a puzzle. And once you find it you then have to make sure you click the right things or they will automatically reactivate your account. Its a truly scary thing, once you start to think about it.