#finalcollat

[alyssagohcommsstudio]

Sticker Mock up

I decided to make an extra quick mock up of stickers. I think this would be used in in-person events when my brochures are being handed out

[alyssagohcommsstudio]

Final Iteration of Tent Design

This is my final tent design that I decided to go with. I decided to go with a more monochromatic visual aesthetic using the greens of my colour palette. The event stall will be seen in cultural events that are advertised/shown on my app on the events tab. It’s purpose is to hand out the brochures that I have designed. I am overall satisfied with my tent design as it has a striking colour palette that would be very visible in crowded cultural events. The design choice to center the text and change the font was a suggestion from one of my peers and I feel like this decision really pulls together the whole design. 

[alyssagohcommsstudio]

Final Brochure Design 

This is my final brochure design. I played around with my colour palette to create an eye-catching and dynamic brochure design. I used a grid system to create the informational part of the brochure composition. This allowed be to organize the text and infographics faster and more efficiently. Along with the grid system, I also used the rule of thirds theory to balance out my assets effectively without overwhelming the viewer. I am very satisfied with the outcome of this design as I have also gotten some feedback from my peers that enjoyed the design. The purpose of my brochure is to reach a wider audience and give a quick summary of what my campaign aims to do. It will be handed out during cultural events that are advertised on my app.

[alyssagohcommsstudio]

Final App Design and Mock up 

After feedback from my peers and tutors I decided to put my finalized app designs into mock ups to prep for my project document. The purpose of my app design is to bring the wider community together by making it more convenient to find learning content as well as in person events to attend. It also aims to collaborate with local event organizers to advertise and bring awareness to cultural events that are happening in the area

[alyssagohcommsstudio]

Food Poster Designs Insitu

I used a mockup to help showcase my poster design in an environmental setting as a street side view. 

[alyssagohcommsstudio]

App Designs

This is my finalized app design before feedback. I am quite satisfied with my compositional designs for my app screenshots. I used nunito as my app typeface as it is most utilized in digital spaces and suits my overall app aesthetics. I would like to get some feedback on these designs before finalizing them and putting them into my mock up/insitu. 

Holiday dates used for calendar:

https://www.destination-asia.com/news/public-holidays-2021-all-countries/

[alyssagohcommsstudio]

Adjusting and Finalizing My Logo

I adjusted my logo so that the text below goes all the way to the edges of the logo. I also decided to change out my logo font to roboto as it fit the shape of my logo better. With having this adjustment, I think I have reached the final iteration of my campaign logo.

I have also tried different capitalizations of the ‘i’ to make the i in the logo more obvious but after some feedback from my peers, they preferred the all caps version. 

Nunito was another font that I considered using for my logo but it was too rounded to suit the shape of my logo design. I have decided to use it somewhere else in my design system. 

[alyssagohcommsstudio]

Food Poster Development 

I changed the type according to the feedback that I got from David previously. I changed the size of some of the type, I changed some of the fonts and I added a QR for the app that I plan to design. I liked the idea of having a “miss-matched” type for the country part of the title because it emphasizes and differentiates the country. Also when getting feedback from last week, I was told that my colour palette was nice because it is fresh and interesting from what you would normally stereotype as “Asian colours”. This also gives my design a modern take on Asian aesthetics. I think that this composition resembles a magazine cover but I feel like it still could be improved.

I also added these designs to a poster mock-up to get an idea of what they would look like. I think the readability is a lot better than it was before because of the enlarged type.