Communication Design Studio 2 2021

[alyssagohcommsstudio]

Final Reflection/Rationale

“MADE IN:” is an integrated awareness campaign that aims to celebrate and connect Kiwi Asian Kids to their cultural roots. It aspires to make New Zealand a more diversified and culturally enlightened country for the future.

Overall, I think that the ‘MADE IN:’ campaign was a successful integrated campaign. It utilizes bright and bold imagery to catch viewer’s attention and create an overall friendly and encouraging learning environment. Even though, I had to work through some major design challenges throughout this project, I feel like it was a positive and enriching experience. At the beginning of the project I struggled a bit with the visual identity. However, after some additional research and exploration, I was able to push through and come out with a clearer and more aesthetically pleasing visual identity.

My favourite collaterals ended up being my poster series and my brochure design. I really enjoyed designing both of these assets and going through an iterative development process with both of them.

Throughout the whole project, I have learned the importance of research and initial exploration. I have also improved my Illustrator and InDesign skills.

[alyssagohcommsstudio]

Final Document Layout Design

This is my final layout for my project document. I am quite satisfied with the end product as I think it follows my design system. 

The document  includes:

Title page

Contents

Introduction to project section

Research section

Inspiration section

Design Process section

 Assets

Collateral

Posters (Print/Environmental)

App (Digital)

Brochure (Print)

Tent (Experiential/Environmental)

Stickers (Tactile)

Overall, my final document has 30 pages.

[alyssagohcommsstudio]

Sticker Mock up

I decided to make an extra quick mock up of stickers. I think this would be used in in-person events when my brochures are being handed out

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References

I have added all the references onto my references page, however I had to shrink the text quite a bit to 10pt to fit all of my references.

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Asset Pages

I have also gathered my assets, I will be reorganizing them in a way that better suits my design system

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Project Document Development 3

I have added all the imagery that is needed in my project document as well as in text citations for the imagery.

[alyssagohcommsstudio]

Flag Heads Final Assets Designs 

I finished revamping some of my previous people assets for my campaign. I created these assets because I wanted a cute way to show community members. These assets could be used for stickers, pins etc. I think these have a very diverse range of uses. 

[alyssagohcommsstudio]

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Tote bag mock up (Tactile)

If I have some spare time, I will try to design some tote bag collaterals

[alyssagohcommsstudio]

Project Document so Far

This is what I have for my project document so far. I have finished and inserted all of the writing that needs to be done, all that’s left is to design the project document pages and add in my assets. If I have spare time I will think about making sticker mock ups. 

[alyssagohcommsstudio]

Final Iteration of Tent Design

This is my final tent design that I decided to go with. I decided to go with a more monochromatic visual aesthetic using the greens of my colour palette. The event stall will be seen in cultural events that are advertised/shown on my app on the events tab. It’s purpose is to hand out the brochures that I have designed. I am overall satisfied with my tent design as it has a striking colour palette that would be very visible in crowded cultural events. The design choice to center the text and change the font was a suggestion from one of my peers and I feel like this decision really pulls together the whole design. 

[alyssagohcommsstudio]

Tent Mockup development 

I played around with some alternate colour palettes for my tent mock up. From the last development I have changed the font on the front as well as centered the text. I also tried out adding pink to my design but I think that pink is better off used as a accent colour.

[alyssagohcommsstudio]

Final Brochure Design 

This is my final brochure design. I played around with my colour palette to create an eye-catching and dynamic brochure design. I used a grid system to create the informational part of the brochure composition. This allowed be to organize the text and infographics faster and more efficiently. Along with the grid system, I also used the rule of thirds theory to balance out my assets effectively without overwhelming the viewer. I am very satisfied with the outcome of this design as I have also gotten some feedback from my peers that enjoyed the design. The purpose of my brochure is to reach a wider audience and give a quick summary of what my campaign aims to do. It will be handed out during cultural events that are advertised on my app.

[alyssagohcommsstudio]

Brochure Back Development

I added language greetings to make the informational side of the brochure more integrated. The addition of the greetings also created some negative space in the design so that it is more breathable.

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Brochure Concept 3 

This is my third brochure concept that I digitized from my initial ideation composition sketch. I got some feedback from my peers and decided that this was the best concept to continue to develop. I liked the balance of text, imagery and negative space of this composition. I think my next steps for development are going to be experimenting with colour, and adding some more imagery/pattern.

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Brochure Concept 2

This is my second brochure concept that I digitized from my ideation sketch

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Brochure Concept 1 

This was my first concept for my brochure. This was one of the compositions that I had digitized from my ideation sketch. I wanted to include a good balance of text and imagery into my designs.

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Tent Mock up version/development 1

I tried out my chose pattern on my tent event mock up and I think that it looks pretty good. I want to get some feedback from my peers before continuing on.