Jul 2
The ranking trap: why a #1 spot doesn’t mean what it used to
For most of the last decade, SEO for a fintech company in Dubai or Bengaluru meant one thing: get the payroll page, the company-formation page, or the invoicing page to the top of the search results, and the leads would follow. It worked, largely because there was nowhere else for a decision-maker to look. If you wanted to compare WPS-compliant payroll platforms in the UAE, you searched, you clicked three or four blue links, and you formed an opinion. Read Full Blog