#fixinsix

[brookeolin]

NYC male hipster: hat, beard, thick glasses, bike, turn table, Converse shoes, skinny jeans, checkered (red white and blue) button-down shirt, headphones around the neck. caucasian, blue-eyed, youthful. The ad agency left nothing to chance. nailed it!

[frankiegreek]

Sneak peak of tonight's WWW. on Shorty Awards snapchat ft. Lowes #fixinsix #lowes #lowesnyc add shortyawards on snapchat to watch the show!

[lowes]

Fix in Six Tip: Upcycle a milk jug to decrease the mess when staining.

[socialspots]

Inspired content from @Lowes #fixinsix

[lauratrevey-blog]

On location with @lowes producing fun Vine #lowesfixinsix videos

[socialsmoko]

Lowes - Working a little DIY Vine action

Lowes is an American home hardware - Do-It-Yourself (DIY) chain store who understand how to use Vine's 6 second video recording limitation to their advantage.

Utility: It's nice to see brands actually creating content that provides some sort of helpful value to their followers. Lowe's #FixInSix series of Vine videos are all designed to help everyday people solve small DIY tasks like the one above. 

Playfulness: Lowes are also good at creating a broader brand personality by inserting a little humour into their "helpful" Vines with some calendar themed Vines i.e. thanksgiving and Christmas. These Vines help  ensure that Lowes remains relevant and a part of the conversation and everyday events of their fans. 

Native platform usage: Several brands have "hacked" Vine and uploaded pre-produced videos, Lowes to their credit are using the native functions of the Vine app and shooting everything tap-by-tap, so any mistakes they make, it's back to square one. 

These little 6 second videos go a long way in building a brand that offers fan and followers of Lowes a great value proposition - "Clever improvements that make life at home a little easier." You can't argue with that. Well played.