Besides helping brands, online reputation management is proving to be a gamechanger for the new and small enterprises. Customers are not visiting their brick and mortar stores but placing orders based on online reviews, comments, and stories.
Reputation management is basically a part of brand promotion. It takes a long time to own a place in the minds of your customers and create a concoction of trust, confidence, and liking called a brand.
Unlike many frontal branding activities, reputation management is a back-office process that runs continuously to create a layer of positive feelings and recognition for the brand.
In the age of digital media when even a minor mistake can cause a sizable drop in sales and spread the news across regions, online reputation management or ORM has become all the more important due to its ability to damage control and image make-over.
Besides helping brands, ORM is proving to be a gamechanger for the new and small enterprises as well. The rise in e-commerce and local business directories from Google, Yahoo, Moz, and others are encouraging thousands of small businesses to conduct e-business from home or small setups. Customers are not visiting their brick-and-mortar stores but placing orders based on online reviews, comments, and stories.
So, no wonder that online business reputation management is fast becoming a necessity for all startups or modern-age enterprises. Studies reveal that 97% of customers make their buying decisions on the basis of perception. Perception is the key ingredient for online business and an online reputation management system is all about maintaining a favorable perception.
How to improve your company’s image and reputation with online reputation management strategy
As with scores of new businesses thronging the online marketplace everyday and competition level going through the roof, the thought of maintaining a strong online image of your business must be topping your priority list. These seven tips will help you with that:
#1 Check your online presence closely, and your competitors’ too
#2 Maintain a high ranking for your brand on the Google page 1
#3 Make strategies to get more reviews from your customers
#4 Be quick and proactive in responding to your reviews
#5 Ensure correct profile data on all review sites
#6 Send social media posts regularly to engage your customers.
#7 Be consistent and keep your promises
Learn more: Top 7 Techniques To Improve/Boost Your Business Online Reputation
Social commerce is redefining the retailing business in India and is poised to touch the US$100 billion mark by 2025. Are you prepared to grab your share of the pie?
Social commerce, the new horse in the stable of digital marketing, galloping ahead to redefine retailing with a great business idea that taps a huge huge audience base in an easy and direct manner.
Yes, you guessed it right. What can be a bigger audience base than social media, of which the larger part is made of GenZ and millenials? Isn’t it a big orchard for the marketers that provides an unlimited number of fruits?
No question, but the challenge was to match the characteristic and temperament of the new age buyers whose buying decisions are usually triggered by emotions and feelings and taken at the spur of the moment. Likes and recommendations from friends generate instant desire for a product.
But if you ask them to visit and search through your website for the details of the products, you lose that moment. That strong buying urge gets fizzled out.
For a long time this has been a concern in digital marketing, which has got an awesome solution in social commerce. Now, you can open your store on the social media platform and conduct business without having to send your customers to your website.
What is social commerce?
The name by itself reveals the concept – “social” comes from social media and “commerce” comes from e-commerce. Together it means a complete shopping experience being on social media, which includes visiting your virtual store, interacting with you through messaging and voice, selecting products from a variety of options, and making purchases through online payment.
For example, while being on Facebook one can browse and compare products and make purchases. Or, one may also learn about a product in a tweet and then buy it right there on Twitter.
Social commerce sites are most active on Facebook, Instagram, and Pinterest. Let’s have a look at what these platforms offer to build social commerce sites for your business.
Facebook
Facebook has redoubled its efforts in the area of social commerce. Companies may develop complete “Shop Now” storefronts and use Messenger to communicate with customers (both pre- and post-sale).
You can use a Facebook store to…
Upload products and information about them,
Curate and personalise the products in your store’s catalogue,
Manage orders and sell directly from your Page,
Create and run Facebook ad.to market your products,
Obtain insights.
Instagram
According to Facebook research, 70 percent of shoppers use Instagram to discover new products. This comes as no surprise because Instagram Shopping makes it easy for users to view and learn about products by tapping on the photograph and stories that relate them.
Instagram Shopping promotes Social Commerce by helping businesses
Offer actual products for sale,
Comply with Instagram’s merchant agreement and commerce standards,
Have an Instagram business account linked to a Facebook profile.
Learn more: What Is Social Commerce? The Tricks And Tips You Need For 2021
How to skim high ROI from your low budget marketing? Turn to micro-influencers. Here is why and how?
The more digital marketing becomes popular, the more it is getting tougher to reach the potential customers. What explains this irony is the increasing number of choices before the consumers that bring down their loyalty to a brand.
This unique situation is presenting marketers both opportunities and threats, and driving them to adopt new methods to protect and expand their customer base.
Trust and loyalty make the foundation of brand building. Again, unless it’s a brand, you can’t expect loyalty or trust. Big companies resort to large-scale advertising for a solution to this catch-22 situation. But how can small companies cope with them with limited marketing budgets?
Digital marketing provides the solution, rendering the perfect level playing field for small businesses with its flurry of techniques and promoting entrepreneurship.
And, trust & loyalty continue, as ever, to be the well-defined goal of marketing, with huge amounts being spent every year through the traditional marketing processes just for that. But the problem is that trust & loyalty are very private feelings that can’t be won over through spending only, you need stronger influence than that, like somebody’s advice whom you adore and trust.
Social media influencers fit the bill to a big extent for this purpose at social media platforms and have been roped in by the marketers to start a new branch of marketing called influencer marketing.
There are four categories of social media influencers –
1. Mega
2. Macro
3. Micro
4. Nano.
The combined experience in influencer marketing reveals that micro-influencers are the most effective group that gives the highest ROI.
Who are Micro-Influencers?
Micro-influencers are those individuals who have a follower count of 10,000 to 100,000 people. These people are well-known in their field and have exceptionally high levels of interaction with their audiences. The reason for their high engagement level is their relatively smaller follower base only. Because studies reveal that the fewer followers a person has, the stronger is their involvement.
Why micro-influencers are better equipped to help marketing?
Micro-influencers aren’t your standard public personalities, specialists, or celebrities who have millions of followers. They specialize in a single vertical and exclusively share content related to that area. Because their audiences are hyper-engaged, partnering with a highly relevant micro-influencer can drastically increase reach and user engagement.
There lies the advantage of the micro-influencers – their high level of authority in a field and ability to provide quality guidance earn them high respect, trust, and loyalty from the followers. Their recommendations can break the wall of resistance that the advertisements cannot. This is where word-of-mouth marketing takes the center stage by these content creators.
Customers trust a micro-influencer 92 percent more than a standard ad or celebrity endorsement.
Over 82 percent of consumers are likely to purchase something recommended by a micro-influencer.
Better control over the followers – since the number of followers is moderate, it is easier for the influencers to monitor and engage fairly easily and promptly. In fact, nano influencers are granted sources for high engagement.
Easier to identify the right audience group – it is easier to scan the profiles and make a group of the right demographics, and then engage with them.
More creative content ideas – marketers can exchange their piece of content ideas with the influencers; Micro and nano influencers can be your partner in your marketing plan to meet the marketing goals.
Less costly – charges for the micro and nano influencers are comparatively on the lower side as compared to other marketing campaigns.
How to find micro-influencers?
Obviously, finding the right micro-influencers is not an easy task, and removes half of the headache of the marketers when they find them. Marketers hunt for relevant influencers where their target audience hangs out(online & offline).
Instagram: If your target audience is on Instagram, one should start their search with relevant hashtags to find the highly engaging content creators.YouTube: When trying to find micro-influencers on YouTube, one can start their search with a search on YouTube. Go into the micro-influencers channel’s about us page to find their email address there. There are few third party applications like FameBit, VidRocket, InfluiCity etc that can help you find micro-influencers on YouTube.Facebook: Finding Facebook micro-influencers is not that difficult. They can be easily found using the search functionality of Facebook, or by checking active members in the niche target Facebook groups. Implementing social listening tools also helps to narrow down the search for Facebook micro-influencers
Ascertain that a micro-influencer has a high level of engagement with their audience. Check analytics like comments, shares, likes, and queries, among others. It will have a significant impact on the success of your influencer campaign. Set a target engagement rate (10% is a decent starting point) and see if a micro-influencer can meet it.
Micro-influencer marketing platforms
With the burgeoning growth of micro-influencer marketing there has developed the need for platforms that can help the agencies or brands to manage working with the micro-influencers in a more informed manner.
Influencer Marketing Platforms are basically software solutions that consist of discovery tools, massive databases, and clever algorithms to assist the brands and agencies in their quest for the right micro-influencers in their product group.
Micro-influencers on Instagram
Instagram with its outstanding visual effects, considered to be the biggest playground for the influencers. Here is some tips on how to work with micro-influencers on instagram –
1. Choose an Influencer
2. Establish A Relationship
3. Help Grow Their Following
4. Nurture a Long-Time Connection
Not all micro-influencers will be a good match for your brand. Even if you find the right influencers they may not be interested to work with you. So keep doing research on instagram to find the good influencers.
Wrap up
micro-influencer marketing works best for products like clothing, food, drinks, and the like. Working with lesser-known influencers is a smart, low-cost, and low-risk approach to test your brand and product in front of a limited and targeted audience. You can rapidly determine whether this is a scalable strategy for you by experimenting with a few different influencers who fit your brand.
Reposted from: fluidscapes.in
Source Link: Micro Influencers – Should You Include Them In Your Marketing Strategy?
Growth hacking producing terrific results. If products have competitive edge growth hackers helping startups establish really fast. Growth hacking strategies.
It’s no surprise that digital technology continues to surprise us with its fathomless possibilities. Many of our beliefs and concepts are changing at the fundamental level. One such core concept that is undergoing rapid changes is that of marketing and growth of a new business – first, it took a big leap by changing from conventional marketing (traditional marketing) to digital marketing and then climbed to a new peak called “Growth Hacking”, a crazy egg.
Growth is vital for the existence of a business. But conventional marketing tells a small business to survive first before expecting growth. Digital marketing renders a cost-effective and disciplined approach to improve branding as a means of achieving growth. Growth Hacking is a radically different idea that sees growth as the means of survival for startups in the marketing funnel, on the lines of offense is the best defense.
What is Growth Hacking?
As the name implies it’s hacking for growth. Here hacking should be taken for a positive connotation such as exploring quick, cheaper, effective, and customized ways to achieve growth, no matter if it has to shunt the usual practices. And the record says this works, almost always with amazing growth, provided the product is really good.
How do you define growth? Growth is of course rise in turnover and profit, but to get there you must have a large and loyal user base. Normal digital marketing focuses on creating new target customers using many of its methods, which are centered around branding. The philosophy here is to improve branding and the culture of growth will automatically follow. This takes some time because branding involves relationship building and the generation of trust with potential customers.
By contrast, growth hacking stresses growth from day one and applies out-of-the-box approaches to increase user bases and revenue from different traffic sources. The principles involve close monitoring, rapid recalculation for testing new buyer journey theories, and clever application of several techniques like referral marketing, incentivization, etc.
This suits well for those startups that look to come into reckoning fast and cannot really afford to take the branding-first line. To generate a quick customer base and revenue the growth hackers resort to retaining and expanding the existing user base and also creating opportunities from the competitors’ bases. They closely follow different channels to track every stage in the customer journey and provide better solutions/offers to acquire the customer.
The processes adopted in a growth hacking strategy are often a mix of digital marketing, data science, analysis, engineering, and design that aims at addressing unique wants, pain points, and questions of the active users.
Below are some top growth hacking examples of startup businesses that have achieved meteoric rises in a short span of time:
1. AirBnB
2. Dollar Shave
3. Dropbox
4. Facebook
5. Foundr
6. Gmail
7. Groove
8. Grow and Convert
9. Groupon
10. Harvest Snaps
11. Hotmail
12. Hubspot
13. Instagram
14. KnudgeMe
15. LinkedIn
16. Monzo
17. Netflix
18. OptinMonster
19. Paypal
20. Proven
21. RJMetrics
22. Shazam
23. Slack
In addition, we have some Indian superbrands like Flipcart, PayTM, and Ola who made it big by adopting growth hacking tactics as their core marketing strategy.
Some of the growth hacking strategies that yield excellent results
Keep your email list ready – When it comes to generating leads and conversions for a business, email marketing still reigns supreme. Concentrate your efforts on growing an email list. It will enable you to communicate effectively with your target audience. Furthermore, email marketing aids businesses in creating pre-launch buzz for any product or event. It will also enable you to acquire potential clients prior to the introduction of your product. But don’t just sit there with a list of email addresses. Take a few weeks to build anticipation and make your audience excited for your debut.
Get the social media platform not used by your competitors – The idea is to dominate a social media platform where your established competitors are not present. It will help you to build a loyal following with unfettered access to them. You can also have traffic to your website from that social media platform and vice versa.
Sharing audience with another company – Obviously, you aren’t looking for a direct rival. Rather, concentrate on finding a company that compliments your own. You could, for example, sell handmade pet food. You may team up with a company that sells pet toys or custom collars.
Give away things for free– Freebies are a tried-and-true technique to quickly pique people’s interest in your business. One idea is to hold a well-publicized social media giveaway. To get people to participate, spread the word as widely as possible. You can also reward folks for telling their friends about your giveaway.
Referral marketing– Referrals from friends, family, and industry leaders convert leads significantly more quickly than other methods. Referral clients have a lower CPA (Cost-Per-Action), helping you to minimize costs as well. Uber began off as a ride-sharing service. Referral marketing was utilized to boost their brand awareness and user reach. The concept was simple: when other customers used their referral code, they received a $5 credit. The concept was so effective that it has subsequently been copied by every ride-sharing service.
Conduct A/B testing regularly – A/B testing on a regular basis is absolutely necessary for growth marketing. You’ll never come to know If anything has gone wrong with your digital asset unless you run the A/B testing. Although A/B testing must be conducted on all parts of your website, the most recommended areas are Landing Page, Home Page, Ends of Blog Posts, Contact page, etc. which receive maximum traffic attention.
Attend small local events – Try to grab opportunities to attend events that directly or indirectly relate to your product or service. You can go as a guest, a speaker, or even as an audience. These provide chances to meet people, learn about their needs, and introduce yourself as a solution provider to help to create a launching platform for your product.
Follow competitors– Competition can be in various forms, but it is always there. After you’ve identified your competition landscape, you’ll need to show why your company has a competitive advantage in each market. As an entrepreneur, make sure you’re not only focused on your business, but also on the shifting dynamics in your competitive landscape. This will enable your company to quickly change and capitalize on its strengths.
The high success rate of growth marketing has come as a huge confidence booster for the young startup owners. If your product is good and relevant getting in touch with a growth hacker should be a high priority task.
A prime cause for the failure of startups is their apathy to financial discipline. A virtual finance department is a proven solution that can help a startup avert closure and register growth.
Poor handling of finance is a root cause of failure for numerous businesses, and efficient financial handling helps a business move ahead during difficult times. This basic tenet of business holds the keys to the survival and growth of a startup venture.
But the irony is that finance is not a priority area for most startups at the initial stage. This may be due to a lack of awareness about how efficient finance handling can remove many roadblocks and create opportunities.
Another reason may be that the startup owners usually aren’t seasoned businessmen in professional life and therefore more inclined towards revenue generation without caring for the need to maintain a healthy bottom-line.
That is a fundamental mistake in cash management, the business owners often find out too late when suddenly they are faced with situations where they have utilized their available cash flow for operations without making budgetary allocation for tax incurred liabilities. This alone can cause a small business to liquidate.
Also, some compliance criteria may appear that the company might have breached due to ignorance, imposing heavy penalties payable within the stipulated time. Situations like this eats up the profit earned and also force the company to hire a CFO or a senior financial expertise manager (more financial burden) to survive the threat of winding up.
This is where a virtual finance department can come in as a viable, cost-effective, and trustworthy support service to address all your financial issues and also guide to accelerate the growth of your business performance. Wow, sounds great and just ideal for small startups that require nurturing by experts!
So, what is a Virtual Finance Department?
Whatever the size of a business, it needs to perform disciplined financial activities for growth. If you’re a startup or a small business and want to keep the upfront investment and risk minimum, this solution is practical and gives you more freedom to work when and where you want.
As the name implies, a virtual finance department acts like your own finance department, but yes, it’s outsourced and operates remotely using the Internet(remote employees). It’s a group of financial experts with long exposure and experiences in handling a full range of financial functions of various sizes and types of businesses. The responsibilities or functions it performs include:
Bookkeeping and regular accounting services.
Management of the company’s cash flow.
Budgets and forecasting.
Advising and sourcing longer-term financing.
Management of Taxes.
Management of Company’s Investments.
Financial Reporting and analysis.
Assist managers in making key strategic decisions.
The requirement may vary depending on the size and type of a business. Your requirement may be as basic as virtual bookkeeping, another company may require advanced level virtual accounting services, while a third company may be looking for full-fledged virtual finance management services or virtual CFO services.
Benefits of Virtual Bookkeeping
Bookkeeping is the most basic but essential financial practice of recording a company’s financial transactions daily. A properly updated ledger gives you many insights to make key decisions on operating, investing, and financing.
Virtual bookkeeping ensures daily recording of financial transactions entirely from remote. Virtual bookkeepers telecommute to post the transactions into your electronic ledger from remote using bookkeeping software.
Activity levels include: Accuracy, speed of work, the flexibility of working from remote, and cost effectiveness are some of the strong reasons that explain why you should hire a virtual bookkeeper.
What other services are included in advanced Virtual Accounting Services?
Besides virtual bookkeeping the other services covered in an advanced virtual accounting services are:
Periodic GST Filing.
Monthly TDS Payments, and Quarterly TDS Preparation and Filing.
Bank Statement Reconciliation.
Periodic P&L, Balance sheets, and other MIS reporting, where applicable.
General guidance, where needed.
From a startup perspective, virtual accounting services present significant key advantages due to factors such as cost, accessibility from anywhere & anytime, no need to come to the office (in fact, small startups may not even have an office for that matter), and above all the combined experience and wisdom of a group of experts and their networks.
The concept of virtual CFO and virtual finance department are synonymous with the startup culture. They match each other’s unique requirements, as was proved during the startup revolution in the US. India is the 3rd largest contributor to startup ventures in the world needs a large number of competent virtual finance departments to achieve a greater success ratio.
Reposted from: fluidscapes.in
Original Source Link: Benefits Of Having A Virtual Finance Department
Venture capital can convert your startup idea into a profitable business.Besides funding they can establish your product, find market, and fix management issues.
When we talk about the startup ecosystem of a country it epitomizes many things at a time about the country and its people, such as the use of technology to change lives, risk-taking mentality, level of education, lab-to-market transition, business incubation, and availability of funding.
India became the third-largest startup ecosystem in the world in 2019 based on the number of registered startups. But when it comes to transforming them into successful businesses, India lagged behind many other countries.
This is no surprise because it takes time for a startup business idea to get matured. Moreover, changing the attitude of the people, government policies, and the bureaucratic process in a large and democratic country like India is a tectonic shift.
But then, the economic survey report 2020-21 forced us to change our view of the matter.
Despite the devastation of the business environment due to the pandemic for most of 2020, the country has produced 12 new unicorns (startups of $1b turnover), taking the total tally of Indian unicorns to 38.
This speaks of how well the startup culture has caught the desire of the nation and drives its youth towards innovation and technology-based entrepreneurship; finding ways through a lot of adversities to develop solutions and successful business models. Yes, startup culture is built through struggles, failures, and successes in the business market.
We all know how difficult the journey of a fledgling startup can be, numerous examples of promising startups nosedived after a perfect take off. Many times the failures are caused due to lack of financial planning and lack of management to handle critical situations such as business loans and debt financing. Also, the business model may not be foolproof.
This led to the emergence of venture capital (VC) farms that offer funding along with nurturing and guidance to the infant startup ventures for acquiring stability and growth. Let’s look at it more closely in the below description.
What is Venture Capital?
Venture capital or venture funding is a private investment, which gets invested in hand-picked startup firms that have long-term growth potential. The owners and the management of the venture capital companies in most cases are technocrats and management experts who evaluate the startup idea and scopes and get involved in it as a partner or financier, in exchange for the equity stake if the ideas are found viable.
Venture capitalists are generally well-off investors who have the insights to recognize jewels. Today, investment banks and other financial institutions are also coming forward with funding options to invest in prospective startups or in small companies that are on a fast growth trajectory with a solid business plan. This provides the investment companies the potential for above-average returns.
The difference between the venture capitalists and other investors is that while the investors are only interested in getting high returns from their investments, venture capitalists tend to become partners, share their business expertise in the ventures and help the owners navigate the difficulties on the path to achieve success.
Advantages of venture capitals
For new companies or ventures that have a limited operating history and exposures to nitty-gritty of bank financing, govt. regulations, compliance, etc. venture capital fundings are becoming increasingly popular sources for raising capital. The major advantages are:
1. Ready flow of funds at the crucial junctures throughout its journey
2. All the benefits of having an informed, matured, and trustworthy partner
3. Assistance in building networks and connections
4. No pressure or obligation for repayment
5. Easy accessibility
Different types of venture funding
Venture capitals can be pumped into a business at various stages, which define the types of venture capital. They are:
Seed funding – Seed funding or seed capital is the funding that helps a company conduct business activities at the initial stage that include market research, product research, business plan creation, business decisions, and the like.
Start-up capital – This includes capital that is required to set up an office, create prototypes, or recruit crucial personnel, etc in a startup phase.
First stage or first round capital – This funding is required once a product is tested and ready for manufacturing, and also for the immediate marketing and sales activities.
Expansion capital – This includes the funding required for the expansion of the ongoing business. The ideal applications are tapping new markets, developing new products, acquiring new equipment or technology, or even acquiring a new company.
Late stage capital – Late or the last stage of venture funding may be required if the company decides to go public after creating a high reputation and strong customer base. The fund is used to meet the expenses for creating the initial public offering (IPO).
Bank Financing
Bank financing is another option left with the startup companies to arrange funding at various stages of their business lifecycle. There are provisions for many types of term loans, working capitals, or collateral loans depending upon requirements and the repayment terms. Banks can loan to a startup if it meets the following conditions
1. The business model is found to be satisfactory
2. Projected returns from the business are satisfactory
3. Ability to pay back the loan through business or otherwise is satisfactory
How to get bank financing for the startup engaged in novel areas?
Even if your startup is engaged in a novel area where it’s being difficult to establish a business model, banks will ask for higher collateral security coverage from one or more sources of income.
Different types of bank financing available for startups and small businesses.
There can be 10 different types of bank loans available to encourage entrepreneurship in India, each type is best suited for a unique situation.
Term loan
Startup loan
Working capital loan
Loan against property
Invoice financing
Equipment financing
Business loan for women
Overdraft
Merchant cash advance
Business credit card
Reposted from: fluidscapes.in
Original Source Link: What Is Venture Funding And Bank Financing?
PWAs improve user experience by turning your website into an app. PWAs are fast, reliable and engaging, and can run on any device with equal ease.
Progressive Web Apps: Does Your Business Need One?
If you are the owner or CEO of a business, checking your digital marketing performance is likely to be a regular task for you. As the opportunities in digital marketing are increasing rapidly, it’s leading to increasing competition and challenges with every passing day.
One of the major challenge areas is how to create great user experiences on multiple devices.
Although the number of online customer networks at any given time has significantly increased they are using different devices (smartphones, tablets, laptops, desktops) with different screen sizes to access the content. But your website is meant for any one type of device. So how will you be able to achieve greater outreach and higher efficiency for your SEO marketing presence?
Secondly, creating mobile apps has become an immensely popular trend for a good mobile experience as they provide easy and direct access to useful information and services to create a high level of interaction. But is it possible to incorporate apps in your website to improve its functionality and the level of satisfaction for scores of customers who prefer browsing more than downloading apps will be an engaging experience.
So there are two goals before you – Reachability across platforms and advanced functionalities. A PWA or Progressive Web App is just the ideal solution that addresses both requirements.
What is Progressive Web App?
A Progressive Web App is a website but feels and acts like an app. It combines the advantages of the latest web technologies with that of the web and mobile apps to add mobile app functionality to your website for a good mobile presence.
A PWA makes any device home. It has a stack of different versions of the same website/ app, developed according to the device screen sizes in everyday use. Upon detecting the screen size, the PWA picks the right version from the stack and loads it instantly even if there is a low connection speed.
Progressive Web Apps are attracting so much attention because firstly, it’s very easy to upgrade your existing website or web apps and make them more mobile-friendly, doing only minor configurational changes. And secondly, they are bringing a refreshing change to your existing website by turning them faster, reliable, and more engaging.
PWAs are much faster when it comes to interaction, animation, and scrolling by the users. Once a PWA is deployed it’s immediately available to users for the best app user experience.
PWAs are reliable because they can work with little or even no internet connection. Web apps can be loaded instantly without the help of caching which will enhance user experience.
PWAs are engaging as they act like a native-like app experience that can be installed without the need for an app store. So there is no delay for validation from Apple or Play stores.
Progressive Web Application Examples
For the success and profitability of online ventures performance of the website and apps are vital. Many companies, large or medium, have changed their website development process to progressive web apps. Among the well-known ones are Housing.com, MakeMyTrip, Starbucks, Uber, Pinterest, Spotify, and so on.
You can visit any of these sites using a smartphone and install the site on your home screen. Now when you open the saved site, it’ll look and perform just like a native app. There is no need to browse. You can use an iPhone or an android phone, there’ll be no difference in their procedures or behaviors. Simply log in and move forward.
Here are other key benefits and advantages of PWAs that are making it a top priority for the companies in online business.
Progressive – PWAs work on every device and make use of the features of the devices and browsers to enhance progressively.
Discoverable – They are searchable through browsers as like any other website. They also have URLs like any website.
Offline capabilities – A PWA works even when the user is offline, like a native app.
Cost-effective – PWAs are cheaper compared to native apps.
Push Notifications- PWA allows you to send push notifications just like native apps. This gives you the benefit of increased engagement by reaching people whoever has visited your site directly on their device.
SEO benefit- Search engines can crawl PWAs. This helps you get higher Google rankings.
No dependency on App stores – Since PWAs are independent, there’s no need for you to ask people to download through Google Playstore or Apple AppStore. You can offer PWA from social media channels or your homepage.
PWAs are lightweight – At least 80-90% less weight than a similar native app. Take the example of the Instagram app, While the native app is 35 MB Instagram lite is just 2.1 MB
PWA’s are the current market trend and seem to be going in an inclining direction. We at Fluidscapes, help companies build their very own PWA’s that’s small in size & better in functionality. If you want to know native or PWA, which one is right for you then please check out our mobile app development services.
Reposted from: fluidscapes.in
Original Source Link: Progressive Web Apps: Does Your Business Need One?
Featured Snippets are going to dominate Google searching with increasing use of Google voice search and visual search. Google verified listing to boost local business. Video marketing is making amazing engagement quotients.
