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Revealing FMCG loyalty secrets!
Do you know?
What actually goes into enhancing brand loyalty and customer retention in FMCG market?
Are you gauging Qualitative data?
Myth- Qualitative measures of loyalty are not as important as its quantitative data.
Truth- Studies show that customer emotions and attitude (Qualitative measures) are key predictors of customer loyalty in FMCG business.
An effective FMCG loyalty programme increases users’ lifetime value and compels users to join your membership programmes.
Does your business focus majorly on acquiring new customers? Great! But here is something you should know- existing customers are the one who would be making you more money, and will buy from you again and again in the future. The only aspect that needs your attention is to build loyalty with your customers, which sometimes could be a little harder for FMCG brands.
FMCG marketing with loyalty!
For assistance regarding loyalty for FMCG, approach Incentiwised experts
