Sep 16, 2019
Back in the early 1900s when supermarkets were not a big thing, consumers would go to different shops to buy their household essentials. From groceries to dairy products, nothing was available under one roof. However, there were some exceptional weekly markets, where people would visit to do their shopping once and for all. This meant loyalty was not a thing that shoppers and the shopkeepers would have looked for. Single option with limited transportation curbed people to visit the same store for shopping.
If you are curious to know about the present role of loyalty in the FMCG sector, then read the blog.