𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝗻𝘁𝗲𝗿𝘀 𝗛𝗶𝗴𝗵-𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗵𝗮𝘀𝗲 𝗮𝘀 𝗛𝗲𝗮𝗹𝘁𝗵-𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗦𝗵𝗶𝗳𝘁 𝗥𝗲𝘀𝗵𝗮𝗽𝗲𝘀 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗗𝗲𝗺𝗮𝗻𝗱
The Indian consumer base has crossed a critical generational inflection point for wellness trends. What was once dismissed as a niche urban fad has solidified into a massive volume driver, completely upending traditional beverage portfolios.
In the hyper-competitive Retail & Consumer Market, the rapid expansion of zero- and low-sugar product formulations is fundamentally rewriting brand hierarchies. Industry data indicates that the collective sales share of zero- and low-sugar options surged to an average of 30% in 2025, up from a mere 5% in 2020. This disruption is heavily propelled by India’s youth bulge demographic, acute calorie awareness, and the local entry of advanced weight-reduction therapeutics.
𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗙𝗥𝗘𝗘 𝗦𝗮𝗺𝗽𝗹𝗲
𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀:
PepsiCo
Coca-Cola FEMSA
Keurig Dr Pepper Canada
Red Bull
Asahi UK
SUNTORY BEVERAGE & FOOD EUROPE
Monster Energy
National Foods Limited
Refresco
Nestlé
Campa Cola Beverages
VARUN BEVERAGES LIMITED