#focus group creative testing

[dandunlop]

Creative Testing Methodology That Actually Works

Creative Testing Methodology That Actually Works

I’m not a fan of testing creative (campaigns, ads, tv commercials, messaging, etc.) with focus group participants where one individual can bias everyone in the group. That’s why, over the years, we have developed a unique methodology for testing creative within focus groups. Here’s how it works:

Step 1: The moderator explains the rules to all of the participants. (They are only allowed to speak…

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