Folkingebrew
University project; packaging redesign.
Folkingebrew was born in Groningen, rooted in a deep passion for bold, expressive beer. From the very beginning, the focus has been on brewing modern, hop-forward styles full of character and flavor — the kind of beer they truly love to drink, and that reflects their origins and roots in Groningen.
This redesign aims to craft a fresher image that resonates more strongly with the audience Folkingebrew seeks to reach. It strengthens a visual identity rooted in the brand’s cultural, social, and artisanal values, while reinforcing its authenticity, distinctiveness, and emotional bond with its target audience.
Each beer is handcrafted with carefully selected ingredients, and that spirit is reflected in the name of every brew. Through the packaging, I’ve aimed to capture and express the essence of each flavor and its name to the fullest.
Sour Sequence #6 - Banana & Passion Fruit
Mirage
Green wave
Follow the sun
Once in a Blue Moon
Roots
