Feb 3, 2020
Sempre Mamba. Los Angeles, CA 2020.
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Sempre Mamba. Los Angeles, CA 2020.
NBA - "Forever Kobe" (Agency: Goodby Silverstein & Partners)
In the final 2013 NBA Finals commercial, Forever Kobe, we are mesmerized by Los Angeles Lakers megastar Kobe Bryant's incredible slam dunk over two Nets defenders where he hung midair for awhile before putting down the crazy slam in the 2002 Finals. The vision of Kobe suspended midair triggers a number of iconic pop-culture moments transcending in various ways from street art to a video game avatar, a wedding cake topper and more to show the impact the NBA Finals has on the whole world.
In this last NBA Finals 2013 commercial, Forever Kobe, we are mesmerized by Lakers megastar Kobe Bryant's incredible slam dunk in the 2002 Finals against the Nets. Kobe remains suspended in air, which triggers a number of iconic pop-culture moments transcending in various way - from street art to a video game avatar, to a wedding cake topper, representing the impact the NBA Finals has on the world. We arrive back to the arena to find Kobe still suspended in his heroic moment symbolizing, "Forever is BIG."