#forrestor

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Cognizant Named a Leader in SAP Services by Independent Research Firm

#Cognizant Named a Leader in #SAP Services by #Forrester

Cognizant (NASDAQ: CTSH) has been named a leader among SAP service providers for midsize enterprises in a new report by Forrester Research. The Forrester Wave™: SAP Services Providers for Midsize Enterprises, Q4 2019 report evaluated 12 service providers on 22 criteria based on their current offerings, strategy and market presence. 

Cognizant received the highest possible scores in 17 criteria,…

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BEING A BRAND WITH/RESPONSIBILITY

Is your brand a name or a brand name?  Today the only rule marketers need to know is that the customer rules.

Most likely your customer knows more about you than you know about them.  Forrestor Research identifies that today’s B2B buyer will gather as much as 3 pieces of content about your business to the one your marketing or sales can deliver them..

What does this mean?  If the content they are gathering is positive, educational and helpful, you may be on your way to a new customer.  If the content they have consumed is outdated, broken or unavailable over mobile, the only good news is you never knew you had a chance. In the coming year content marketing will continue to rise as the weapon of choice for brands in the ever changing battle for meaningful consumer engagement.

Great brands realize they are more than a product or service, they are a motivator and the content they create, inspire and cultivate is what will help shape their success in our right brain dominated future.

[kmaswanson]

Great social media listening tools rated by Forrestor

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You are 53 times more likely to appear on page 1 of Google's search results if you have video on your website.

 Forrester Research, January 2009