Sometimes good isn’t good enough
We're striving to be at a higher level
As each year begins, Rudd and I take some time to reflect on what we have learned from the previous year and plan for the year ahead (if interested, this was from last year). We like sharing this with all of you, good or bad, because SALT has never been just an app to us; it’s been a community where together we’re building something we hope will be magical, different and lasting.
This year a consistent theme continued to come up. Though we made several important strides towards our mission of being the easiest way to remember and share great recommendations, and we continued to grow this amazing community, our big plans to take over the app world in 2016 didn’t quite hit the mark. Some of this was definitely within our control, some not, but no matter how you slice it, as founders, it’s disappointing.
Fortunately this party is far from over!
We may not have hit the mark for world domination this year, but the entire team is as enthusiastic and determined as we have ever been. And though not every step of 2017 and beyond is completely certain, we have a clear vision for SALT’s future and we’re excited to have all of you with us on this adventure.
Each day many of you send us “thank you” emails (and the occasional tweet) to let us know that you appreciate what we’re building. As a group, who honestly puts their heart and soul into what we build, this may be is the best part of our job! Hearing how SALT turned a failed group dinner into a fun evening or how it’s made figuring where to dine for “date night” easy, makes the countless hours at the office feel well spent.
With that said, we’d like to leave off by saying that the team at SALT isn’t slowing down and we’re 110% determined to build the BEST food app ever created. We mean it, that's the target we're aiming at - the best! We simply ask that you continue to be part of this mission and the community. If you have ideas, complaints, questions or anything else, let us know. Feel free to reply to this email, stop by the office, or if you prefer, contact Rudd or I directly (available in the email sent).
Cheers to 2017! We promise this party isn’t done yet and we’re excited for the fun times ahead.
Sincerely,
Vivek and Rudd