How FOX.com Optimizes for Branded Search Traffic [CASE STUDY]
How FOX.com Optimizes for Branded Search Traffic [CASE STUDY]
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In the early days of my SEO career, a senior colleague had recommended to me that I focus my efforts only on non-branded keywords.
The logic of this advice was that websites have an inherent advantage to outrank competitors for its own branded keywords – such as the company name or its products.
Which to be fair, is somewhat true.
The problem with that strategy is, however, that ranking…
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