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Premiere : Jonathan Fitoussi & Clemens Hourrière - Lunar Leap
Dagger’s logo
On Saturday night, the all-ages, public fashion show for the French brand Marine Serre featured athletes and creatives walking a track field runway to display a sport-inspired wardrobe with artistic influences.
Delegations followed one another, much like the Olympic opening ceremonies.
A group of male and female models appeared first, dressed in recycled-fiber swimwear that complemented their curves and shaped their bodies. Then a line of sharply patched, repurposed denim silhouettes appeared. A variety of pink items, including a twinset like Chanel but made of towel material, added colour.
The 25-year-old Lourdes Leon, the eldest child of Madonna, walked across the playing field while decked out in gilded jewellery and a catsuit with a crescent moon motif.
While French actor Joey Starr, 54, walked in leather pants and a zip-up jacket with a jewel print, ex-Liverpool striker Djibril Cissé, 40, sported a floral shirt and short shorts.
Nine hundred tickets were distributed online (with reservations provided on a first-come, first-served basis), in addition to the typical attendees from the fashion business, including clients, journalists, and influencers.
In a matter of seconds, all tickets were gone.
"It is crucially important for Marine Serre to be truly inclusive, guaranteeing that our designs and experiences are accessible to all", the label said in show notes handed to the media.
"What a crazy opportunity - a beautiful gift - she has offered us," said Carolina Bourassi, 20, a plastic arts student. "It would be nice if other brands did the same. It is not like on YouTube or Instagram", she added.
After the performance, visitors celebrated the label's sixth anniversary with refreshments.
Serre, 30, is a rising star in the business and has received numerous fashion awards, including the LVMH prize, which Rihanna presented to her in 2017.
Officine Generale, a modern French brand, showcased its latest collection of classic tailored designs for men and women in a grand, column-lined courtyard in the famed Marais neighbourhood of Paris. Crisp poplin shirts and relaxed, pleated trousers with matching blazers were sent down a cobblestone runway.
A breeze tugged at the looser styles of the models as they marched in a straight line, sending the tails of silk scarves into the air and providing drama to the evening presentation.
"I think when you put on a pair of white jeans with a black sweater and pair of sandals, you might perhaps be closer to the French dream than some of the extravagance we see," said designer Pierre Maheo. "You can't just have things that are all over the place on the podium."
The brand, which Maheo founded ten years ago, has been steadily gaining a devoted following and has just joined a wave of French companies opening outlets in the United States. Among them is Ami, which this week had a display at the foot of the Sacre-Coeur Basilica.
Officine Generale is a fixture on the Paris Fashion Week calendar noted for more intimate crowds, in contrast to the celebrity-packed shows from big labels like Louis Vuitton, who flew in a marching band from Florida to play at the Louvre.
LIAMM
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