REDUX fashion
In winter of 2018, I enrolled in the course FSN 706 Event Planning facilitated by Ryerson’s School of Fashion, which introduces students to the principles and practices of planning and organizing events, coordinating with sponsors and industry clients, managing public relations, and most importantly, to work collaboratively as a team. Furthermore, the course was created to prepare students for potential employment opportunities within the industry of event planning, consulting, and other trade and professional associations. (photo below - credit belongs to Hallie Tut).
Students in this course were required to create, plan, and execute a full fledged fashion event within (less than) twelve weeks. The class was split up into 4 committees: Collections & Styling, Venue & Staging, and Promotions. Each committee had a team lead and was assigned with their own tasks and responsibilities in which contribute to achieving the vision/goal of what the event was supposed to be. The concept of REDUX came to life. REDUX represented what we considered as “a revival of an era.” The event was created with retro inspiration and the element of nostalgia but, with a modern twist. The breakdown of the event included two live fashion performances throughout the night. In between these shows, guests were also able to shop at our pop-up booths featuring clothes and merchandise from our vendors (special s/o’s to Parker Hue and Common Sort!).
I was a part of the Promotions committee where we were responsible for developing the brand image (event concept, colour schemes, mood boards, etc.) of REDUX, planning and monitoring social media content, and of course, promoting the event on all social media platforms. I was mainly responsible for running REDUX’s Instagram account where I posted engaging content before, during and after the event. During the event, myself and two other members were assigned to post Instagram stories of the fashion performances which took place that night. Despite all the challenges we faced, we managed to put aside our differences and work together to execute a successful event. This experience allowed myself and my colleagues to gain so many useful skills that can be applicable to any field or industry. The course did its job to demonstrate the importance of collaborative work and how working as a team allowed us to effectively achieve a common goal.