How to Market a Taxi Business: 7 Tips to Promote Online
Modern people don’t want to waste their time on calling and waiting for a dispatcher. It’s an old-fashioned way, and if you want your company to grow – forget about it and start using the online dispatch system and apps.
It is inevitable in today’s tough competition to have a white label mobile app for Android and iOS platforms.
Let it be the only way your drivers can acquire orders. Since drivers are your brand ambassadors, make sure they are aware of driver behaviour tips and know how to use the driver app.
Landing page
“Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page.”, says landing page expert Oli Gardner.
In order to start your business without spending a fortune, you should create a landing page. It is more environmental friendly when it comes to advertising and marketing. It can help you generate more customers. Not just outside your city, but worldwide. Your business will be visible around the world.
It is possible to build it with the help of free services such ashttp://www.wix.com, http://www.weebly.com, which provide templates and tools to make it easy. You can also contact us for assistance.
Such page is similar to a regular website, although it focuses on specific call-to-action and consists of only one page. Via it customers will be able to order a Taxi Services In Haryana , download your IOS/Android apps or sign up for newsletters.
Advertising
Advertising is the most effective way in online promotion. Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups.
But working with Adwords requires experience and deep knowledge of the details and can be expensive. So to make it work efficiently for your business and not waste a lot of money, we recommend applying to local PR agencies.
We’d like to share with you this marketing brief tailored especially for your company. It includes online and offline marketing activities we consider the most useful for a taxi business. The expected output from this brief will be an offer with estimated time of delivery and budget.
All you need is to fill in and send it to your local PR agencies to get a quote for online and offline promotion.
Why apply to local PR agencies?
– They know the local market
– Their past experience means they know the right media contacts
– They’re a better value than an internal employee
PR
The media often publishes for free, as they are constantly looking for local news, especially if you have a good reason for it. For example, a new Uber competitor on the local market will definitely attract attention from new customers.
The only thing you need is a good story/newsflash and a PR manager with established connections in the media to spread it.
Find an experienced PR manager, who already has some needed local media contacts.
– Prepare an effective press release with the help of your PR manager and send it out to the local online whose audiences are likely to be interested in your service. It should be about your company’s launch on the market.
Facebook Corporate Page
Create Facebook business page to boost your company’s awareness. Make sure that there is someone responsible for constant updates of relevant, informative and entertaining content. The page should display some appeals to new customers, promo codes for potential ones, etc.
Facebook ads can be successful too. You can set a small budget (less than $10 per day) and target specific customers by age, gender, education and interests.
Even if people don’t immediately order a taxi because of the Facebook ad, many of them wind up ‘liking’ your business, which creates a database of potential customers.
Note: With our new release all WL apps are integrated with Facebook SDK, which means you have access to powerful marketing and analytics tools.
Deal Sites
Promote on so-called Deal sites like Slickdeals.net, selling coupons with discounts. They are really popular among consumers, as people often search for bargains.
Referral Programs
The best way to get new active customers without a lot of investments from your side is to use a referral program.
A research by the American Management Association shows that the average satisfied customer shares his pleasant experience with up to three other people.
If you want to promote your service intensively and attract more customers, you may want to use this referral option provided in our system. Mind, that it’s more cost-effective than advertising or any regular marketing tool.
Business Listing
Consider Yelp.com – one of the most effective sources which publishes crowd-sourced reviews about local businesses. Companies can also update contact information, hours and other basic listing information or add special deals there.
The top 4 countries where Yelp is used are: US, Canada, United Kingdom, Germany. Spain, Italy, and Switzerland have been also recently launched.
Referrnce :
https://taxistartup.com/blog/how-to-market-a-taxi-business-7-tips-to-promote-online/