Jan 16, 2014
Quote of the Day - on strategy
“Strategy is a coordinated and integrated set of 5 choices – a winning aspiration, where to play, how to win, core capabilities, and management systems” A.G Lafley and Roger Martin, 2013
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Quote of the Day - on strategy
“Strategy is a coordinated and integrated set of 5 choices – a winning aspiration, where to play, how to win, core capabilities, and management systems” A.G Lafley and Roger Martin, 2013
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The first question – what is our winning aspiration? – sets the frame for all other… http://wp.me/s3AeFO-11626
The first question – what is our winning aspiration? – sets the frame for all other choices. A company must seek to win in a particular place and in a particular way. If it doesn’t seek to win, it is wasting the time of its people, and the investments of…
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P&G’s Holiday Campaigns
Procter & Gamble (PG), the leader in global household and personal products industry, plans to make this holiday season even better for its consumers with campaigns such as Secrets of the Season and Simple Ways to Stay Clog-Free and Stress-Free. The campaigns are a part of the company’s promotional strategies but they are not entirely about discounts and sales. P&G plans on enhancing the overall holiday experience, and not just provide dollar savings. Read More: PG, XLP