Gender roles
Hello guys!
Today we’re talking gender roles. This week’s mission was to let others guess which gender we are targeting. The people we talked too are in the game design industry as well, so they do have quite some knowledge on the topic. we did present our general idea to them as well as showing our first sketches and characters.
The aim was to find out how our game idea appears to others and see if they we have the same idea of which gender we are targeting. We did speak to a female and a male to make sure we got the opinions from both genders.
Both gave us a pretty similar feedback which I will be analyzing in the following.
As we use very bright colors and kind of a drawing, watercolor style in our visualizations their first guess as a target group where children. We actually did not expect this in the first place but after thinking about it it did make sense to us as our style could out of a simple animation movie for younger people.
The second guess though was indeed what we intended, meaning females from 18-30 years old. The game also includes an advanced geography map to improve the general knowledge in this area which would not be fitting for kids.
We are very grateful for the feedback as we are now able to improve our game concept and design for our target group even more. To make our visuals look more appealing for older people the colors are going to be a little bit more desaturated and basic.
Stay tuned for next week’s mission!