26 Actionable Email Marketing Examples to get Responses
26 Actionable Email Marketing Examples to get Responses
Email marketing is an effective approach to staying in touch with your subscribers and audience, attracting new audiences, and keeping them informed about what's happening in your organization.
Although many firms employ email marketing, it is frequently regarded as an antiquated channel. However, we believe now is the perfect time to leverage customers through email marketing content. Here's an eye-opener: According to Statista, 4.03 billion people worldwide used email in 2020! What more? The number is projected to rise higher.
At this point, it's pretty clear it's no match for social media. However, consider this: as of April 2021, the total active user base across all social media platforms was 4.33 billion. Targeted email marketing is worth exploring. Take a look at this image!Email VS. Social media
Imagine how much time, work, and money you will save by reaching out to all those people through a single channel. Furthermore, it will boost your retention rate and allow you to target your users better. A smart email marketing content strategy focuses on retaining existing clients, something most firms often overlook.
We get emails from businesses every day. Most of these are automated, some are dull, and others we just want to quickly scan. If you want to skim an email instead of reading it, that means it's not doing what it's supposed to. The best examples of email marketing grab the reader's attention right away, just with their subject line.
Do you recall the last time your inbox made you say, 'Wow, the emails I've received today are so engaging'? Probably not. Only about 10% of consumers who open marketing emails engage with them. Although this may seem discouraging to a marketer, it may be leveraged to your benefit. With so many uninteresting emails in their inbox, an engaging one stands out more. All you need to do is improve your email marketing campaigns.
An email marketing campaign is the sending of scheduled material via email to achieve a specific purpose for the business, such as marketing items or services. It is typically sent to people who have already interacted with the company. When used properly, these can be extremely effective marketing tools.
How do you use them properly? We've compiled a list of 26 excellent email marketing content samples to help you answer that question.
Excellent Email Marketing Examples with Templates
We've hand-picked some truly outstanding examples of how companies are using personalized email marketing, specifically through newsletters, to connect with their audience. Hopefully, these will spark some equally creative ideas in you!
1. Personalization: Myntra
Myntra is an online fashion eCommerce site noted for its engaging marketing communication. Whether you use its app's push notifications or email, they capture your attention.
Myntra, a major online apparel company, is well-known for its engaging marketing campaigns. Their app notifications and emails are very eye-catching.
This email marketing example effectively communicates that a desired item is in supply and affordably priced. This method instils fear of missing out, motivating you to make the buy. A relaxing animated GIF enhances the design's visual appeal.
Myntra employs AI-powered email delivery to send personalized messages. The key is to collect data on how users engage with your website. You can gain insights using Google Analytics or heat map applications such as Zoho. This will help you send more relevant emails.
Personalized emails necessitate additional research, data, and time (and possibly money). However, they also generate a larger ROI.
2. Upselling: Swiggy
Here's a more entertaining way of saying it:
Have you made a sale? Awesome! A good upselling technique will help you increase sales even more.
Consider Swiggy, for example. It's India's most popular online food ordering and delivery platform. Swiggy's email marketing strategy is focused on creating curiosity in its users.
This particular personalized email is a feast for the eyes. It doesn't just pique your interest; it makes your mouth water with its tempting offers. This cleverly reminds you to jump onto the app or website and place an order!
The design might look basic, but it's effective. That bright orange hue instantly brings Swiggy to mind, powerfully reinforcing their brand identity.
Offering a discount coupon or a surprise is undoubtedly the most effective technique to attract attention, clicks, and convert leads. It makes your consumers feel appreciated.
You can send out an email with a discount coupon to commemorate a significant occasion or to remind them to shop with you.
3. Re-engagement: Zomato
Not everyone waits for your newsletter before making a purchase or engaging with your product. As a result, re-engagement emails are the most effective technique to capture your customers' attention while gently reminding them of your presence.
Zomato did an excellent job at this with their personalized email marketing newsletter, a simple love letter. A unique piece of content that piqued the interest of many and even sparked a conversation on social media.
Whether you are creative, funny, witty, or informative, don’t deviate from it. Set a consistent tone to (re)establish your presence and the way people perceive you. The same applies to your email campaign. Keep the message concise and make that emotional connection to ensure people remember you when they need your product.
4. Customer feedback: My Protein
Getting feedback and acting upon them is a powerful way to bridge the gap between your business and customers.
And email marketing is one of the most efficient methods to get individual feedback seamlessly. The best part is you don’t need any expertise to follow up with your customers for this.
But the only thing you must remember is to send a feedback email out on time. For instance, when a customer shops or after the products are delivered (if it’s an online store).
Here’s an example of My Protein. The email marketing content template is simple and makes it easier to share feedback in a few taps without writing a lengthy email.
The simplest one on the list. It doesn’t need you to go design-heavy or brainstorm for concepts. A few lines with a call-to-action will get the job done.
5. Welcome mail: EasyJet
According to Oberlo, welcome emails boast an impressive 80% open rate, making them a fantastic tool for engaging clients with your business. New users are eager to learn about the service they've just bought into or signed up for. This particular welcome email does a great job of outlining their services in a clear, easy-to-digest, and visually attractive way.
If the visual appeal of this email wasn't enough, this airline has flawlessly accomplished one of the best email marketing methods by instilling nostalgia in the customer. They've elevated personalization to the next level by commemorating a milestone along the customer's journey with them.
6. Engagement newsletter: Trulia
This email marketing content example was delivered by a property search engine website. The underlined question piques the reader's interest, which is crucial to the email's marketing strategy. Even if the viewer is not looking to purchase or sell property, their attention is likely to be peaked, and they will engage with the email.
7. Abandoned cart: Lime Crime
Shoppers often leave items in their online carts for a variety of reasons. Sending a friendly nudge about those forgotten items can be a highly effective email marketing tactic, as the reasons for initially abandoning the cart might no longer be relevant. This particular website excels at this by playfully reminding users and sweetening the deal with an incentive to encourage them to complete their purchase.
8. Compelling content: PayPal
This is an excellent email marketing example from an online payment platform. The caption clearly states that they have a solution to a common problem. The email describes how the solution works in simple steps. Even if users do not interact further with the email, they are likely to use the provided solution in the future.
9. Addressing pain points: J Crew
Relatability is essential for involvement in every environment. Rather than emphasizing how amazing their products and services are, this email marketing content sample allows the reader to relate to an issue and suggests their retail product as an alternative solution. The use of humour undoubtedly adds to the overall appeal.
10. Goodbye emails: JetBlue
'Goodbye emails' play an important role in offering a firm a chance to re-engage with its customers. One of the greatest email marketing content templates, goodbye emails are compassionate and provide alternatives to unsubscribing. Most importantly, they remind the customer why they signed up in the first place. This won't always prevent unsubscription, but it will reduce the likelihood.
11. Humour: Shinesty
Everyone enjoys a laugh. Using humour can be an effective method to engage potential clients. When using humour in email marketing, keep the content to a minimum, as shown in this example from a face mask business. Even if they do not need the product or service right now, they are more likely to be interested in future communications.
12. Unresponsive users: Hire Vue
You don't want your emails ending up in clients' spam folders. This may have an impact on deliverability. Personalised emails like this one help to weed out unresponsive recipients and remind them about their lack of participation. If they're as well-designed as this one, the consumer might even return.
13. Images galore: Redbubble
Pictures can surely say a thousand words, especially when they're this striking. Well-designed email marketing content examples are an excellent source of engagement. This newsletter also adds value by piquing your interest in the featured artist.
14. Short and sweet: Uber
To attract your audience's interest, you do not need to use fancy words or intricate language. Simple and tasteful email marketing content, such as Uber's example, can be effective! They get right to the point in their newsletters, which are often succinct and have a clear call to action. This is ideal for subscribers who don't have much time and simply skim the message.
15. Subject lines: Buzzfeed
BuzzFeed offers fantastic subject lines that are usually concise and impactful. Buzzfeed's characteristic is that preview content will appear beside the subject line. For example, if the subject line is a question, the preview text contains the answer.
16. Gifs: Postmates
GIFs are easy to digest and visually appealing. Postmate emails are one of the greatest email marketing content examples that use gifs to inform their audience about a new product that not only attracts their attention but also makes them crave it due to its visual texture. You may also use animated GIFs in your marketing to create a fun header or to demonstrate your products and services in motion.
17. Sweet reminder: Dropbox
You might expect an app you use every day to be pretty dull, but Dropbox manages to make things interesting with its simple, charming cartoons. And their email marketing is refreshingly brief. This approach subtly lets us know that the app isn't trying to be pushy; it just wants to remind us it's there and how handy it can be in our daily routines.
18. Feedback email: Oyo Rooms
Oyo Rooms sent a feedback email that included quick ratings. In this situation, a hyper-personalized email marketing example appears overly engaging for something as simple as feedback.
19. Offers: Flipkart
Flipkart discusses the specific discount on Women's Day using the hashtag #ForEveryHer. They also focus on 'Top Offers' and make sure they have a phone offer in place because, in this day and age, mobile phones account for 12% of the total online strategy. This is one of the most effective email marketing content examples.
20. Visually charging: Swiggy
Swiggy elevates its game with visually compelling emails like this one. You can name your email marketing campaigns, as they have done with "Match Day Mania." This email marketing content example will not only reach your target audience but will also leave a lasting impression.
21. Customer retention: Zomato
Zomato's email marketing ads include photographs of mouthwatering cuisine, as well as a simple line that encourages customer retention: 'for the love of food'. When there is intense competition from Swiggy, Zomato's key goal through email campaigns is customer retention, for which they provide food coupons.
22. CTA: Amazon
Amazon does it again with an innovative email marketing campaign that focuses on Alexa and connects it with real-life enquiries from its audience, encouraging them to utilize it to look for things online. There is also a product and service discovery CTA.
23. Value add: Hotstar
Hotstar is a streaming network that uses email marketing campaigns to keep its users up to date on what's new and trendy on the platform. It's simple, yet it adds to your audience's watch list, and who doesn't want to watch something new every weekend?
24. Alert messaging: Goibibo
In this situation, Goibibo employs the alert message technique to advise clients of revised flight rates. This type of email marketing material works in a highly competitive environment and is an excellent retention tactic.
25. Unique promotions: ICICI Bank
You don't want your bank to send you an email. Banks are dull, right? This email marketing campaign sample demonstrates how ICICI Bank challenges this misconception. Instead of telling you to use your bank card, this promotional email ties into banking and eating.
26. Miss the customer email: Netflix
Netflix's 'Are you still watching' has become a joke, yet it's employed so well to communicate a sense of personal relationship to its audience. The ' miss the customer' email is compatible with Netflix as a viewing platform, as well as food apps such as Swiggy and Zomato.
Key Takeaways
Email marketing is one of the most cost-effective and popular ways to communicate with your customers. Once your users subscribe to your website, it is most likely the first channel of communication they will have.
Never underestimate the value of creating a compelling subject line. It is the first thing your audience reads in your email, and the greatest email marketing examples feature hyper-personalized subject lines.
Never buy email lists since they will not deliver your content to your intended audience.
The most effective email marketing examples are presented above. Nowadays, with every brand utilising email marketing, brands must innovate and get the attention of customers to stay alive.
Mailchimp, Hubspot, SendPulse, Freshmail, Moosend, Pixel Buddha, and MailJet are some of the best email marketing platforms that provide free templates and tips & techniques for a successful email marketing plan.
You must bring value to your customers' lives, provide intriguing material, or make them laugh with each email newsletter. If you regularly spam them with promotions and do not provide useful information, you will be blacklisted.
The finest email marketing examples sound authentic, not spammy. Avoid using excessive punctuation and capital letters, as they make your email appear unprofessional.
Try to personalise your email marketing messages as much as possible. If you hit the appropriate locations, your clients will be more likely to visit your website, resulting in increased organic traffic.
The most effective email marketing content examples include high-quality photos, gifs, and videos. Motion material captures the audience's attention for longer than static images.
Conclusion
Email marketing is a profitable direct marketing platform for acquiring new leads, engaging target audiences, increasing customer loyalty, and driving sales income. These email marketing content examples feature brands from a variety of domains to help you understand what works for specific brands, allowing you to plan and brainstorm your company's email marketing campaigns.
However, it is important to ensure that the feedback/survey is well-integrated to obtain actionable data.
You can utilize email marketing solutions to conduct surveys and collect feedback. It's free and easy to use.
These were a few of our favorite email marketing templates. We hope this tutorial provided some guidance for your email marketing ideas. It may appear to be a lot, but an email newsletter may have a significant effect with minimal work.