Gephi Analysis of #FinTech
By using Gephi as a tool of network analysis, I could certify the important people or organizations in this network and clearer connections between each twitter account. I looked for three types of network graphs;in-degree, out-degree and modularity.
Figure8. In-degree. Who mentions whom (Gephi)
In-degree measures the influence of accounts and it shows which users are the most mentioned accounts. This graph has several large nodes with many smaller surrounding nodes. In this network, three nodes with red colour;Fisher85m, evankirstel, mikequindazzi are the most influencial users with the #fintech in twitter. First, Fisher85m is the account that belongs to a person named Michael Fisher, an Analyst and Technology Evangelist - a person who inspires and convert businesses and individuals through interaction, content creation and communication about a technology. Evankirstel also belongs to a person, Evan Kirstel, a social media influencer in IoT, Data Security. Lastly, mikequindazzi is an account of Mike Quindazzi, a Managing Consultant at PwC.
Figure9. Out-degree. Who mentions whom (Gephi)
Out-degree centrality shows measurement of sociality. Therefore, by analyzing this graph, I could check who is the most active(communicative) actor in the discussions about #fintech on Twitter. Azurflorian, a company called “IPFC online” which focuses on Digital Marketing and E-Business, and bdsharmas, Bharat D. Sharma, an expert in Cybersecurity and fintech are the users that seem to highly reach out to others.
Figure10. Modularity. Who mentions whom (Gephi)
Modularity class describes how the one big network is divided into sub-networks. This graph shows what accounts are more densely connected to each other with the topic of Fintech on Twitter. This graph is a result of 86 communities (accounts). In this graph, there are four obvious groups of accounts that are connected to each other. First, Blue coloured group of nodes includes fisher85m, evankirstel, jblefevre60, antgrasso. By analyzing the main nodes of the blue group, I found out that the accounts in blue group have all belonged to an individual who are actively working at the finance and technology sectors. To be specific, antgrasso belongs to Antonio Grasso, a influencer and a speaker in the field of AI, blockchain and fintech. Second, nodes with red colour have mikequindazzi, azurflorian, enricomolinari, bdsharmas, 2vero as their main nodes. All these accounts were also belong to an individual except azurflorian. The group of nodes with pink colour was interesting because all of the nodes had a character of having a large number of followers and following. For example, ralexjimenez, which has 8810 followers and 665 following, is a twitter account of Fintech Strategist named Alex Jimenez and it is a verified account which indicates that the account of public interest is authentic. Syscoin, which is one of the most interesting nodes in pink group with 69818 followers and 5602 following, is a business on the cryptocurrency based on blockchain.
By looking at those graphs through Gephi and Netlytics, I could find the answer of our sub-questions; What kinds of actors are involved in the debates on AI online? Based on the analysis that I did, most of the accounts with a power turn out to be the accounts that belong to individuals whose occupation is closely related to the finance or to the technology industry. Among them, there were lots of speakers who are actively giving presentations about the fintech sectors such as Michael Fisher, Evan Kirstel and Antonio Grasso. Since most active accounts are all experts in a technology field, who wants to tell the promising future of AI and Fintech, there were not enough messages about the risks of technology. Therefore, after I finished network analysis, the reason why there were only ‘Good’ comments in ‘Feeling’ category in text analysis (figure 5) became clear.