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Gerry Schum (1938-73) is the unsung hero of early Video Art, although he himself wasn’t an artist but instead served as partner/collaborator for the likes of Joseph Beuys, Richard Long, Jan Dibbets, Walter De Maria or Michael Heizer. Schum not only helped bring artists' ideas to fruition but also sought to establish Video Art in regular television programs. Unfortunately his "Fernsehgalerie", a format consisting of a curated selection of artistic videos under the programmatic titles "Land Art" and "Identifications" broadcast in 1969 and 1970, was cancelled after two episodes due to a lack of interest by both the public and TV officials.
But despite frequent setbacks he continued to propagate Video Art and opened the first ever art gallery exclusively dedicated to Video Art in Düsseldorf in 1971 for which Schum also established still valid forms of the sale and distribution of Video Art. The present publication "Ready to shoot - Fernsehgalerie Gerry Schum/videogalerie schum" published alongside the exhibition of the same title at Kunsthalle Düsseldorf in 2003/2004 offers a well-researched overview of Schum's work alongside texts elaborating on his pioneering role in early Video Art. It's still a tragedy that Schum took his life in 1973…
Land Art. Fernsehausstellung I, (1969, film, black and white, sound, silent, 31"), Gerry Schum for Fernsehgalerie, Featuring works by Gerry Schum, Marinus Boezem, Walter De Maria, Jan Dibbets, Barry Flanagan, Mike Heizer, Richard Long, Dennis Oppenheim, Robert Smithson [Stedelijk Museum Amsterdam]
Ketty La Rocca, [in collaboration with Gerry Schum], Appendice per una supplica, (video, frames), [at 'Video-nastri' hall, XXXVI Esposizione internazionale d'arte di Venezia, Venezia, June 11 – October 1, 1972], 1972 [Archivio Ketty La Rocca, di Michelangelo Vasta]
Jan Dibbets: 12 Hours Tide Object with Correction of Perspective, Netherlands Coast, February 1969. Film, part of Gerry Schum´s film compilation "Land Art".
250 Liter Wasser werden umgestoßen, Identifications (Fernsehgalerie, 1970) Photo: Gerry Schum or Ursula Wevers