#getoutthereandgetknown

[pamperrypr]

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As a publicist, I get to hear what journalists, producers, editors, and other media professionals love, like, and hate -- plus what they wish for, what they need, and what they know. And the truth is that most people don’t really ‘get’ what the media is for or what a publicist really does, so they struggle to get the publicity they want because they don’t give the media -- or their publicist -- what’s needed. Listen in to get the inside scoop on what the media is looking for, including: public relations in a nutshell and its best analogy ever, the 4 characteristics of a top-notch story, the 4 types of media (and which one you pay for), your connections to the black media, how to make FOMO work for you, press release do’s and don’ts, why your email pitch has to be short, why it pays to be nice … and more! TO WATCH ENTIRE EPISODE #linkinbio👆 #brandingaccelerator #getoutthereandgetknown #podcastersofinstagram #podsincolor #blackpodcast #nabj #prcoach #publicist #publicitytips #pamperry #speakersofinstagram #authorsofinstagram #podcastersofcolor (at National Speakers Association) https://www.instagram.com/p/CQxPOhoABah/?utm_medium=tumblr

[pamperrypr]

If you want to know about magazine publishing... listen to this episode. #linkinbio👆 #getoutthereandgetknown #pamperrypodcast “If you’re not found on Google, sometimes people think you don’t exist.” – Pam Perry “Simple taking your print publication and making it available online isn’t a recipe for success.” – Billy Strawter Jr. “While [BLAC Magazine] will always remain committed to print, there is a need, more than ever, for us to be able to provide information to people in the way in which they prefer to get it.” – Billy Strawter Jr. “The way in which we put information out on Instagram should be somewhat different than the way we talk to people on LinkedIn.” – Billy Strawter Jr. “What we know from looking at our data and analytics is that we have a very different audience visiting the website day-to-day than we have picking up and reading the print publication.” – Billy Strawter Jr. “[BLAC Magazine] will always call Detroit home … but we certainly see opportunity, as we take a digital approach, to move into new markets – in particular, markets that may not already have a publication that’s focused on black life, arts, and culture.” – Billy Strawter Jr. “The world is different… Every single industry – from restaurants to Grubhub, from music to iTunes – everybody has been disrupted by something that’s online, and print is no different.” – Pam Perry “We printed recipes in the magazine, but we also recorded the process of making that dish and then cut it down to 2- or 3-minute segments [for YouTube].” – Billy Strawter Jr. “Instead of just doing an interview for the publication, why not record a podcast and then use the information from that podcast and a photoshoot to turn that into something. We can have a video, we can have a podcast, we have an article, and then you can create quote graphics out of it.” – Billy Strawter Jr. “Brevity is the new currency. The shorter and more succinct and punchier you can make it, the better. If I’ve gotta read through 3 or 4 or 5 paragraphs – it’s going to be deleted. If you’ve got to explain too much…? I can’t deal with you.” – Pam Perry #readysetgospeak https://www.instagram.com/p/CMWXGE_g63C/?igshid=fkrqrv66o66e

[pamperrypr]

How to get booked in media ... #PRtip for one of my podcasts: “Relevance, timeliness, and celebrity or human interest are elements that journalists look for.” . . Rewind ⏪ and go listen to episode #4 of #getoutthereandgetknown podcast on iHeart, ApplePodcast, Spotify, more... . . “I once created a PR campaign where the media was so excited to be a part of the story, that the story became a story.” – Pam Perry Highlights from Episode 4 1. What you need for a book you intend to sell . 2. A few of my 33 questions for authors who are ready to build their platform 3. Perfect Example: The challenge is telling the same story in a different way 4. Success Story! Branding Accelerator alumna Racheal Allen in Crain’s 40 under 40 5. The three things every journalist will be looking for in your story 6. How PR campaigns start and how to keep them going 7. Three things to ask your media contacts before planning your PR campaign 8. Where the media and journalists hang out online 9. Success Story! How my client Dr. Geneva went from no website to living her dream 10. A winning quote from Rev Run (did you know he wrote a book?) 11. How my Ready, Set, Go Speak program prepares you for your PR campaign 12. Success Story! How endorsements brought instant credibility to client Ken Brown 13. The difference between pitching and offering value 14. This P-word is the unofficial P in PR 15. Why video testimonials are essential for speakers 16. How (and when) to test interest in your story 17. How doing a podcast serves #authors and #speakers . . #linkinbio👆 subscribe, rate and review #podcastersofinstagram #podsofcolor #bizpodcast #proodcast #prcoach #publicity #mediatraining #mrdiatips #pamperry #speakersmagazine #readysetgospeak 🎤 #publishersofinstagram (at National Speakers Association) https://www.instagram.com/p/CJ4G4essfW6/?igshid=bmlzp5jp3wul