In One Sentence: Haruyo Rodulfo, CEO, Wavemaker Mexico
September 7, 2020
In one sentence, how do you define effective marketing?
Effective marketing is a process of continuous improvement, avoiding “the way we’ve always done it” and looking to anticipate the next change in our business and in the consumer.
In one sentence, what is the best advice you can offer marketers today?
Embrace the curiosity, be open to diverse perspectives and encourage different voices; ask “why?” and “what if?” and work on getting out of your comfort zone.
In one sentence, how are you effectively managing your team while working remotely?
With a lot of communication, a vision focused on results and trust, the necessary technical, emotional, and mental tools (weekly social catch up, yoga and relaxation classes, psychological & nutritional support, etc), and listening and adapting to get the best work out of each person within our personal circumstances.
Haruyo Rodulfo served on the Round One jury for the 2020 Global Multi-Region Effie Awards competition.
Read more from Effie judges & winners ‘In One Sentence’ >