#globe ph

[dukeoftheblackstar]

I'm having Tumblr withdrawals and it's honestly not good for my mental health.

Every day I suffer through this thing called life where nothing goes right but I carry on. But unfortunately, my ISP decides to fuck up the thing that just helps me breathe a little and it seriously makes me wnat to kms.

[smracaraihc]

I just want to listen to Ed Sheeran's new album and because i dont have a premium account on spotify, i keep getting suggested songs and what-not instead of being able to listen to the album properly so i subscribed for premium for only 200mb and ive been trying to activate it and globe keeps shoving this to my face... and ive been trying for over 5 freakin times and im just so fucking annoyed right now like wtf globe and spotify!! Yea i only paid 20 bucks but i still paid and my money is still gone JUST FREAKIN FIX THIS PLEASE

[transformedtobetransformer]

First time kong hindi mag-"skip ad" sa Youtube. Read to find why.

First time kong hindi mag-“skip ad” sa Youtube. Read to find why.

View On WordPress

[worldclassbully-blog]

Deconstructing TV Ads - Globe Telecom's iPhone 4S

Okay, I do not own an iPhone nor any of its overpriced siblings. I am a Globe user, at least. But this has nothing to do with any of what I just said.

So basically I am intrigued by Globe's latest TV commercial about the iPhone. The ad is simple: Two decent-looking guys, one dressed like a yuppie in monochromatic brown and the other more casually in jeans and a hoodie over a blue shirt. Both of them own an iPhone, presumably subscribed to different networks. The clear message is that Globe is a better network to be with if you own an iPhone.

Watch the ad here.

Guy 1 was made to look like a regular office guy bored to death that's why he got himself the phone from a rival network. He's got very Pinoy features and is ridiculously excited at the onset of the ad. On the other hand, Guy 2 is with Globe and seems very cool and composed and classy. Also worth noting is his unmistakable Caucasian features. This visual contrast, although effective, is ridiculous. It seems like for one to have an iPhone, one has to be cool or laid-back or whatever. Button-down and slacks are boring or not cool, while jeans and jacket are so much better. The entire ad is definitely perpetuating unhealthy stereotypes to the audience.

Both of them speak English anyway, which gives us an idea about the target market of the iPhone - young professionals or plain filthy rich people (maybe also white people, no i'm kidding). This is noticeably contrastive with their prepaid commercials which deliberately use a language that appeals to the masses but fails miserably, at least in grammar. Go lang ng go! ought to be Go lang nang go! 

iPhone is ridiculously expensive, so the use of English in the ad also reinforces that fact. In the Philippines, English is a prestige language that signifies power, wealth, education among other things. The advertisers sure know the sociolinguistic situation in this country. Looking in retrospect, the ad still makes me flinch. It is very misleading, as though an iPhone and the network's data plan is a very important commodity.

The entire commercial also looked like a total ripoff of the now classic Mac vs. PC ad several years ago. Although that commercial did not air on Philippine TV, many are very familiar with its concept.

[jerikjerik-blog]

Today I will GO!