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How to Get Free Plumbing Leads in 2022
Nothing relevant will come up if you Google free plumbing leads. Instead, you will see a list of articles that explain how to get more leads from plumbing companies using different paid methods.
I'll let you in on something: there is no free plumbing lead.
Plumbing Webmasters could provide a list of marketing strategies that will generate plumbing leads. However, none of these techniques are free. We can only show you the most cost-effective methods.
The cheapest way to get leads for plumbers
While there are no free plumbing leads, they do exist. Organic website visitors are the best way to get plumbing leads. Your overhead will depend on whether you have a website or not, as well as how old the site is and whether it ranks for keywords.
The Average Plumbing Lead Cost
Low-Cost Plumbing Website Leads
It is important to spend as little money as possible to reach the most prospects. Contractors often fall for the trap of getting a free or extremely cheap website to increase their lead acquisition costs. Some websites, such as the ones below, don't get traffic.
Google Sites: Your Google Business Profile website won't rank in search results for any keyword.
Auto-Generated Sites: A site generated automatically from your scheduling software, or any other platform, won't rank.
Mobile Menu on Local Service Website
Customers want to do business with a plumbing company that is trustworthy, credible, and authority. A mobile website branded with your unique value proposition is the best way to do this.
Requirements for Plumbing Leads
Although each website offers low-cost and free options, none can help you achieve your main goal. What's the next step in your journey? You should spend as little money as possible to meet the basic requirements for a website that generates plumbing leads. These are the basic requirements.
Top-Level Domain: Must have a.com/.net (prefrably.com).
Hosting Plan: To launch your website, you will need a hosting plan.
Content: To rank for anything, you need content.
SEO: To get indexed, you need to have some technical and on-page SEO.
Example of branding on a plumbing website
Low Cost Plumbing Leads Websites
You might be wondering, "How much will this cost me?" You can get a domain name free of charge when you buy a website. IPage, for example, offers a free domain name for the first year with a hosting plan starting at $1.99 per month.
Although you can find SEO services and content for as low $99 per month, we do not recommend it. The content is often terrible, and the onpage SEO is even worse. These providers are often glorified hosting services. You will need to pay $750 for legitimate content and SEO.
Content + SEO Total Cost: $750 per month (for life).
This means that you can get all you need for $785.88 per monthly. You will also need 10-20 leads, as the average plumbing service costs between $50 and $200.
You can easily turn a substantial profit by using the services mentioned above. The good news? The lifetime value is much more powerful than the initial payment. They are likely to return multiple times over the lifetime, increasing their lifetime value.
GoDaddy Domain Search Screenshot
There are other ways to get plumbing leads for free or cheap.
Organic SEO is the best way for plumber leads to be found. If you're really desperate, you have other options. These tactics might not work for your plumbing contractor business but we wouldn't advise it.
Cold Calling
Telemarketing is becoming increasingly difficult to use as a legitimate business because Americans receive billions of spam calls each month. For truly desperate plumbers, a cold phone call could result in a lead.
You can call neighbors in dire need of emergency plumbing because of a weather event. This is similar to the way a roofer would help with hailstorm-prone areas.
Cold emailing
A strong online presence can also bring you additional benefits such as the ability to build a list of email subscribers. To encourage customers to engage with your plumbing company, you can offer discounts and newsletters to those who sign up for your website.
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