Visibility in search results can influence whether users visit your site or a competitor’s. Earning a spot on Google’s Knowledge Panel is one way to stack the deck in your favour and claim as many search results from real estate as Google is willing to give.
Knowledge Panels can also help searchers become acquainted with your company and direct them to resources they are looking for, such as your customer service number, social profiles, or even your most popular products.
As Google expands the number of subjects that trigger a rich result, Google Knowledge Panels are becoming increasingly important for marketing.
What is a Google Knowledge Panel?
People don’t always have time to delve into your company’s history and overall profile because of the hustle and bustle of daily life. Most people who use Google search are looking for a quick snapshot of information about their search topic.
To increase brand awareness, businesses must ensure that important brand information is easily accessible and digestible on the web. This is where Google Knowledge Panel comes in.
Google Knowledge Panels are boxes of useful information about a well-known person, place, or thing that appear on Google search engine results pages (SERPs) when someone searches for that topic.
Knowledge panels appear above or in the middle of the search results on mobile devices, while they appear on the right side of the search results on desktop computers.
It is intended to provide users with a quick preview of information on this topic. Google’s Knowledge Graph powers the text, images, and other information in this panel.
