Google+ API Opens, to Attract More Businesses
Google on Wednesday announced it will expand its third-party API partners for Google beyond the initial six to include “hundreds” more over the next few weeks. The announcement, relayed in a Google post by Product Manager Eduardo Thuler, could lead to greater adoption of Google by businesses. Google rolled out the beta version of the program last November, a couple of weeks before it began letting brands launch their own Google pages. Initially, the partners were Buddy Media, Context Optional, Hear Say Social, HootSuite, Involver and Vitrue. The company acknowledged at the time that although companies could manage their Google pages directly, “we also recognize that some businesses use social media management companies to manage their presence across multiple social networks.”
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