#todd wasserman

[menfinelikewine]

2002 Sundance Film Festival - Piper-Heidsieck Press Conference Todd Wasserman of Remy Amerique presents the Piper-Heidsieck Award to Benicio Del Toro.

[hofstraprbuzz-blog]

Twitter knows what you like

By Shaunice Conyers

Courtesy of Google Images

On Thursday, December 5th, 2013 Twitter announced the introduction of ads based on a person's web activity. Moreover, if you visited a website of your favorite fashion designer, then ads for that brand will pop up in your Twitter stream. 

Mashable's Todd Wasserman wrote how, "The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have either visited their website or "shown an interest" in your brand's category on and outside of Twitter. For advertisers, that means it's now possible to identify people who are in the market for a product".

I think this is a good idea and a bad idea. On one hand it's great to see the different ads of a certain brand that you like because a consumer can become aware of new products that the brand has to offer or get good deals on ones that they already use.

However, it can become annoying to see multiple ads for different brands come up that you might have already saw when you previously visited the brand's website. I know for me I sign up to receive e-mail alerts of my favorite brands, but if I keep seeing the same ad more than five times I will become angry that I keep seeing the same ad over and over again.

[padraicjfitzgerald]

Article by Todd Wasserman

Excperts: Among the Gang of Four in tech right now — Apple, Google, Facebook and Amazon — Amazon is the only business that revolves around content. The company's hardware products are basically buying machines. At bottom, Amazon really just wants to sell you stuff. ...[T]he company's overall strategy[:]...to make buying on the platform as easy as possible.

...[O]ne area the company seems willing to cede is social networking. [Despite this and Google competing in social networking,] [a] holiday 2012 survey by Baynote showed that two-thirds of consumers go directly to Amazon for price comparisons, rather than to Google.

Amazon Phone

 Would unify disparate apps like Kindle, the Amazon Appstore, Amazon MP3, Amazon Instant Video and the Amazon shopping app. 

New Applications for Pre-existing Products

Joining the Amazon Cloud Player with Ford's SYNC AppLink

Utilizing their cloud computing heft to be a backbone for many of the web's top sites, including Reddit, Airbnb and Netflix. "The cloud infrastructure is going to continue to be a bigger component of their business," says [Noah Elkin of eMarketer]. "It seems like an outlier for what Amazon does." 

Television

Rumored to have been thinking of buying Roku

[padraicjfitzgerald]

Article by Todd Wasserman

Excerpts: Global digital advertising spending broke $100 billion for the first time, according to eMarketer, which predicts the business will grow another 15.1% this year.

This year, 21.7% of the advertising pie will be taken up by digital advertising. The double-digit growth is expected to decline steadily until 2016. 

[barcampsarasota]

Google+ API Opens, to Attract More Businesses

Google on Wednesday announced it will expand its third-party API partners for Google beyond the initial six to include “hundreds” more over the next few weeks. The announcement, relayed in a Google post by Product Manager Eduardo Thuler, could lead to greater adoption of Google by businesses. Google rolled out the beta version of the program last November, a couple of weeks before it began letting brands launch their own Google pages. Initially, the partners were Buddy Media, Context Optional, Hear Say Social, HootSuite, Involver and Vitrue. The company acknowledged at the time that although companies could manage their Google pages directly, “we also recognize that some businesses use social media management companies to manage their presence across multiple social networks.”

(more...)

[mpbntech-blog]

According to Mashable: A federal judge on Thursday ordered Twitter to give up information about three account holders under investigation for possible connections to WikiLeaks. The decision rejected an appeal by the three account holders that argued their IP addresses should be considered private.

[amexopenforum]

Launching a promotion can give customers that extra impetus to take a chance on your business.

[lulumun0z-blog]

Facebook Changes for Marketers

Changes are a big part of Social Media for the past 5 years. I find myself sometimes saying "I can't keep up with all this changes". Is a real headache the fact that once you seem to manage one thing for the past 30 days in the next 10 days you are going to get a surprise that it has changed. As Arnold Bennett said "Any change, even a change for the better, is always accompanied by drawbacks and discomforts." I do second that. But changes are always good for the future and keeping up it was we have in order to be part of the movement.

Amplify’d from mashable.com

What Facebook’s Changes Mean for Marketers

about 15 hours ago by Todd Wasserman 25

One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Since users now have more control over their news feeds, brands with boring or irrelevant updates will have lower visibility. (They will still show up in the Ticker, however.)

How to do that? David Berkowitz, senior director of emerging media and innovation for 360i, says Facebook will now be about branding actions. “Before on Facebook it was about getting people to ‘Like’ the brand,” he says. “Now, it’s about getting people to take social actions enabled by that brand.” For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike. “If your run is powered by Nike, you might still wear Adidas,” says Berkowitz, “but Adidas will have to find something else that’s social about its brand to become part of your story.”

The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible. Jenna Lebel,managing director of strategy at Likeable Media, says the “Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,” she says.

Read more at mashable.com

 See this Amp at http://amplify.com/u/a1dck3